Page 4 - The EDIT | Q3 2017

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The EDIT contributors
Priya Jean Alexander
PHD Singapore
Priya started her career in a PR agency, handling a mix of clients
from the FMCG, banking, travel and entertainment sectors. Since then, she has expanded her skillset to cover all manner of marketing functions while at Procter & Gamble (in their luxury brands division) and the Singapore Tourism Board (developing campaigns for major industry events including the Singapore Grand Prix).
As a Strategy Director for PHD’s Global Strategy Unit, Priya works across a range of brands, leading media within an integrated team of functional experts. She’s at her best when working on challenging briefs and crafting media strategies to drive business growth.
Priya has always been curious.
She loves learning anything about everything and her brain is full of useless trivia that only benefits her pub quiz team. Her favourite way to spend the weekend is at the beach with her husband, three children and a good strong drink.
Khaled Matar
PHD Singapore
A Digital Marketing and eCommerce professional, Khaled has had over
8 years of experience across many leading multinational companies including Samsung, Facebook, Hilton and Unilever in various markets spanning Asia, Europe and the Middle East.
Beginning his digital career with Facebook in 2010, Khaled became
the first Arabic hire in the company’s Dublin Headquarter during a crucial turning point in social media, where he managed user operations in Arabic. The opportunity helped Khaled to realize
his passion for digital media and he continued to develop his career and knowledge across a range of industries including FMCG, Technology and Travel.
Khaled’s expertise in Digital covers eCommerce, Digital Marketing, Social Media, Content Management and Reporting, with a specialized focus on acquisition.
Previously living in London, Khaled has just moved to Singapore in May 2017.
Stephanie Tyan
PHD Singapore
Everybody loves stories, especially Stephanie.
Creative and curious, she wore many hats over the years, gathering a 360 expertise in communications. Event planner, corporate communication manager, product manager, business developer or strategic planner, Stephanie explored with a consistent drive: help brands tell their story.
The turning point of her career happened while working as a communication designer. Working with designers to rethink the consumer real estate experience, she discovered and embraced design thinking — or the art of solving problems with the consumer at heart. From then, it was all about experience.
Curiosity and the thrive for new challenges brought her to Singapore 3 years ago. As the content manager at PHD Singapore, Stephanie developed the agency’s content offering, helping brands tell stories that matter, creating valuable experiences for her clients and their consumers.
THE EDIT ISSUE 7 | Q3 2017