Page 5 - The EDIT | Q3 2017
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Contents EDITorial
06 Because the MERGE Matters
Chris Stephenson, Regional Head of Strategy and Planning PHD APAC, explains why the MERGE matters, how it will change marketing and why embracing the future is the only way forward.
Discovery
10 Cannes 2017: Hear from Susana Tsui and
Ray Kurzweil
Behind the Scene of MERGE:
The authors’ view
We discover three of the eight technologies from Merge
Ideas
44 Cannes 2017:
Secrets from the Jury Room Chair by Mike Cooper
Best work from Cannes 2017
A peak behind the scenes of Cannes from PHD India
Thoughtleader
58 Building audiences beyond The Merge
by Priya Jean Alexander
Is Southeast Asia ready for an eCommerce shake up? by Khaled Matar
What makes a content strategy great
by Stephanie Tyan
Reinventing Agencies: The Future of Marketing and Communication
in Pakistan
by Neesha Dara Khan
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THE EDIT ISSUE 7 | Q3 2017
