Page 14 - Delta Insights

PORTFOLIO
Professional point-scoring
Hebammen- testen.de
Gesamtanwendung Note 1,6
Für Bi-Oil® Hautpflegeöl bestätigt
von 50 Hebammen 09/2016 www.hebammen-testen.de
Midwives trust Bi-Oil
Bi-Oil has carried out a survey among German midwives for the very rst time. And the aim of our survey: to bene t from invaluable specialist evalua- tion on the matter of stretch marks and other skin problems. Impressively, the survey con rmed very positive ratings from experts: 96 percent of the parti- cipants claimed to be either satis ed or very satis ed with the use of Bi-Oil.
76 percent of midwives would de nitely recommend the product.
Bi-Oil uses evidence from the survey for various marketing activities such as TV, print and trading. Furthermore, pharmacists, pharmaceutical technical assistants and other specialist sta are automatically informed about the results of the survey. www.hebammen-testen.de
When radiance matters
BlanX White Shock lights up the shelf
One year on from its launch in Germany,
BlanX White continues to provide fresh impulses
in the competitive “whitening” market with its new packaging relaunch in summer 2017. The high-quali- ty, eye-catching packaging design will further rein- force the brand’s premium image, as well as improve shelf visibility next to competitors. The product has also succeeded in keeping the balance between
scienti c data and forward-thinking. Consumer-rele- vant product bene ts including uoride content and “gentleness to enamel” will also play a prominent role in the new packaging launch.
The BlanX White Shock Power White Treatment also bene ts from price and performance advantages: the product will initially be o ered with an attractive 33% extra FREE.