Page 16 - Delta Insights

Facts
The Dr. Beckmann brand is represented in every single European country! Norway was the last country to be tapped via a new distributor in 2016.
delta pronatura has the largest photovoltaic system in Southern Hesse.
With the approximately 8000 m2 plant, the company is able to cover annual de- mand for its entire Egelsbach site.
In China, Dr. Beckmann sold more than 1 million products in 2016.
In the United States last year, delta pronatura broke the 10 million dollar revenue mark with its own brand Carbona.
In 2013, the family business was awarded with the Hessian Export Prize for the “Innovative Export Strategy” category.
Great Britain is delta pronatura’s biggest export partner, followed by France. delta pronatura employs 350 employees worldwide.
Figures
Stepping up the pace internationally
delta pronatura demonstrated a highly successful last nancial year. Between regular business, cutting-edge products and growing exports, the company increa- sed sales at a double-digit rate in 2016. Net-turnover climbed by 11 percent. This time round, exports and domestic sales were neck and neck.
Dr. Beckmann took the Chinese market by storm: in 2016, over 1 million products were sold / represented in all European countries
Even in the 70s, internationalisation belonged to one of delta pronatura’s most important goals. Today, we are represented in more than 80 countries. 2016 also placed a focus on the expansion of foreign business, including the extension of its subsidiaries. With an inroad into Norway in 2016, the company achieved a milestone: to have Norway on board means Dr. Beck-
mann is now represented in every single European country.
German quality is currently a guarantee for e ciency
– particularly in China – and the Chinese increasingly value original German goods: in 2016, Dr. Beckmann sold more than 1 million products there. Meanwhile the British subsidiary Acdoco also left a lasting impression in 2016: with growth of 15 percent, the team displayed outstanding development, maintaining
Great Britain’s position as the strongest foreign market.
Consumers trust experts
When it comes down to cleaning, stains and clean- liness, consumers continue to trust specialists. In 2016 too, the strongest brand remained Dr. Beck- mann: it recorded an increase of 9 percent. Innova- tions also scored high alongside regular business.
German health brand Bullrich on track
The health brand also demonstrated good progress with 6 percent growth in 2016. It has bene tted from increasing health awareness across broad sections of the population.
Licence products score well too
Even in the licencing business, delta pronatura has managed to achieve growth and improve distribu- tion. Indeed this is how cooperation with Bi-Oil has expanded. The product’s ne reputation is based
on more than 250 awards and extensive trade show presence – supported by sophisticated and targeted print and advertising campaigns. With the help of TV, delta pronatura successfully launched the speci- al dental care brand Blanx White Shock as the latest company licence product.
Share your insights
Surprises on tap
These delta insights are a world premiere in two respects – even for me, as a fairly recent member of the “extended family”, taking care of press and PR matters. What we do know is every family thrives on exchange between its members. And for this reason, I would ask you to give us some feedback: let us know what you think of the magazine, what drives you personally and what stories you could contribute.
Simply leave us a message at: smack@delta-pronatura.de or give us a call on: Tel.: +49 (0)6103 40 45-355
The rst ve senders will receive a nice surprise from the editorial team.