Page 8 - Gateways_Summer2024_Neat

News Bites continued

On March 1, 2024, we proudly unveiled a new unified
ZOO REBRAND New Name, New Look O n M a r c h 1 , 2 0 2 4 , w e p r o u d l y u n v e i l e d a n e w u n i fi e d
brand: Brookfield Zoo Chicago. This single name seamlessly
b r a n d : B r o o k fi e ld Z o o C h i c a g o . T h i s s i n g l e n a m e s e a m l e s s l y
For the past 90 years, our organization’s conservation
F o r t h e p a s t 9 0 y e a r s, o u r o r g a n i z a t i o n ’ s c o n s e r v a t i o n m e r g e s o u r p r o f o u n d c o n s e r v a t i o n s c ie n c e a n d e d u c a t i o n a l
merges our profound conservation science and educational
mission was represented by the name Chicago Zoological
m i s s i o n w a s r e p r e s e n t e d b y t h e n a m e C h i c a g o Z o o l o g i c a l i initiatives and unparalleled Zoo experience, while also more
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to Chicago and beyond. .
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O u r ne w t a g l i ne — C o n ne c t . Ca r e . C o n se r v e . — r e c o g n i z e s
Our new tagline—Connect. Care. Conserve.—recognizes
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between individuals and the diverse array of wildlife they
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encounter. It encapsulates the essence of the Zoo’s mission
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powerful catalyst for action and conservation efforts. .
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Brookfield Zoo Chicago is a private nonprofit
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organization operated by the Chicago Zoological Society
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on land owned by the Forest Preserves of Cook County. .
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O u r w o r k w o u ld n ’ t b e p o s s i b l e w it h o u t y o u r s u p p o r t .
Our work wouldn’t be possible without your support.
u!
Thank you!
T
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Above: Zoo staff replace a sign at a Zoo entrance.
Right: Our new name and eye-catching logo are featured
on merchandise for sale now in our gift shops.
8 GATEWAYS | NEWS BITES