Page 6 - SPAR CI Brand Manual 180207.cdr
P. 6
,QWURGXFWLRQ
285 *2/'(1 7+5($' !Q@MC 4MHSX
7+( *2/'(1 7+5($' 7+$7 7,(6
>WKH JOXH WKDW ELQGV@
6GDM VD LDMSHNM NTQ FNKCDM SGQD@C VD @QD S@KJHMF @ANTS SGD DKDLDMSR NE NTQ HMCHUHCT@K RSNQDR VGHBG SHD SGDL
A@BJ SN SGD 2/ 1 !Q@MC @MC SGD NSGDQ RSNQDR HM SGD FQNTO MC @KSGNTFG SGDQD @QD RDUDQ@K CDRHFM @MC
RGNOjSSHMF DKDLDMSR VGHBG ENQL O@QS NE @ 2/ 1 DWBKTRHUD KNNJ @MC EDDK SGD FQD@SDRS BNMSQHATSNQ SN SGD 2/ 1
!Q@MC FNKCDM SGQD@C HR SGD AQ@MC HSRDKE @MC GNV SG@S AQ@MC HR QDOQDRDMSDC HM NTQ HMCHUHCT@K RSNQDR
3GD RSQNMFDQ NTQ FNKCDM SGQD@C SGD RSQNMFDQ SGD AQ@MC @RRNBH@SHNM @MC HM STQM SGD RSQNMFDQ NTQ AQ@MC SQTRS @MC
DPTHSX ADBNLDR HM SGD DXD NE SGD BNMRTLDQ .MD NE SGD &QNTOR FQD@SDRS CQHUDR G@R ADDM SN DMG@MBD SGD
ODQRNM@K @OOD@K NE HSR RSNQDR VGHBG ADB@LD SGD OQHL@QX CQHUDQ ENQ SGD e,X 2/ 1e HMHSH@SHUD DRS@AKHRGHMF @
ODQRNM@K QDK@SHNMRGHO VHSG SGD BTRSNLDQ @MC SGD RSNQD !TS SGD HMHSH@SHUD G@R SVN JDX VNQCR f,Xt NEEDQHMF @
RDMRD NE NVMDQRGHO @MC SQTRS ENQ SGD BTRSNLDQ @MC LNRS HLONQS@MSKX f2/ 1t KHMJHMF SG@S HMCHUHCT@K RSNQD
@OOD@K A@BJ SN SGD 2/ 1 !Q@MC 3GHR G@C @OOD@K SN SGD AQ@MC @R VDKK @R SGD BNMRTLDQ ADB@TRD SGD BNMRTLDQ
G@R FQD@SDQ SQTRS HM @M DRS@AKHRGDC @MC OQNEDRRHNM@K AQ@MC SG@M HM @ LDCHNBQD NMD @MC HS @KRN DRS@AKHRGDR SGD
AQ@MC @R NMD SG@S QDBNFMHRDR SGD HMCHUHCT@KHSX NE HSR BTRSNLDQR 3GHR G@R DRS@AKHRGDC SGD 2/ 1 !Q@MC @R NMD
VGHBG @RJR SGD BNMRTLDQ f6G@S B@M VD CN XNT ENQ t Q@SGDQ SG@M R@XHMF f3GHR HR VG@S VD B@M CN ENQ XNTt
!Q@MC QDHMENQBDLDMS HR SGD FQD@SDRS O@QS NE NTQ FNKCDM SGQD@C DKDLDMS ADB@TRD HS OK@BDR SGD SQTRS HM SGD
BNMRTLDQRe LHMC SG@S SGD ENQBD ADGHMC SGD RSNQD HR ANSG OQNEDRRHNM@K @MC TMHSDC @MC HR SGDQDENQD LNQD @KHFMDC
VHSG SGD LDRR@FD ADGHMC SGD AQ@MC VGHBG OK@BDR SGD BTRSNLDQ jQRS %NQ SGHR AQ@MC QDHMENQBDLDMS SN AD SQTKX
DEEDBSHUD HS LTRS AD TMHENQL @MC BNMRHRSDMS @MC SGD LNRS DEEDBSHUD V@X VD B@M CN SGHR HR AX DMRTQHMF SG@S
VGDQDUDQ SGD 2/ 1 !Q@MC HR RDDM HS HR BNMRHRSDMS HM ANSG HSR QDOQDRDMS@SHNM @R VDKK @R HSR @OOKHB@SHNM
"NMRTLDQ @OOD@K BNMRHRSR NE SQTRS @MC
SQDMC VGDQDAX NE VG@S CQ@VR @ BTRSNLDQ SN @
RSNQD HR SGDHQ SQTRS HM SGD AQ@MC NEEDQHMF @MC NE
SGD VG@S CQ@VR @ BTRSNLDQ SN @ RSNQD HR SGD
@DRSGDSHBR @MC HMCHUHCT@KHSX NE SGD RSNQD VGHBG HM STQM
TRT@KKX ADBNLDR @M HLONQS@MS LNSHU@SHNM ENQ SGD
SGD K@V NE SGD UHS@K EDV BTRSNLDQ SN QDSTQM SN SGD RSNQD 'NVDUDQ SGD SQTRS
@MC BNMRTLDQ BNMjCDMBD BNMSHMTDR SN AD SGD RSNQDR
@RRNBH@SHNM VHSG SGD 2/ 1 !Q@MC 3GHR AQ@MC SQTRS HR
BKD@QKX DUHCDMS VHSG HMCDODMCDMS RSNQDR SG@S G@UD MN
AQ@MC @EjKH@SHNM @R SGDX @QD HM @ BNMRS@MS RSQTFFKD SN
@SSQ@BS @MC JDDO @ RNKHC BTRSNLDQ A@RD
3GD FQD@SDRS O@QS NE SGD 2/ 1 BNLLNM DKDLDMS
HR SGD AQ@MC HSRDKE 3GD FQD@SDQ SGD BNMENQLHSX NE SGD
AQ@MC QDOQDRDMS@SHNM HM SGD RSNQD SGD LNQD VD B@M
DWDQBHRD kDWHAHKHSX HM SGD CDRHFM @MC @DRSGDSHB
DKDLDMSR NE SGD RSNQD (E 3GD 2/ 1 !Q@MC HR BKD@Q
BNMBHRD BNMRHRSDMS @MC VDKK QDOQDRDMSDC SGDM SGD
HMCHUHCT@KHSX NE SGD CDRHFM ETQMHRGHMF @MC K@XNTS NE SGD
RSNQD B@M RSDO E@Q NTSRHCD SGD BNMUDMSHNM@K ANW
VHSGNTS ADBNLHMF CHR@RRNBH@SDC VHSG SGD RSQDMFSG
@MC SQTRS NE SGD 2/ 1 !Q@MC HSRDKE F@HM VD MDDC SN
DLOG@RHRD SG@S SGD 2/ 1 !Q@MC HR VG@S HMROHQDR SGD
BNMRTLDQR SQTRS @MC QDRODBS @RRNBH@SHMF NTQ RSNQDR
@OOD@K VHSG SG@S AQ@MC SQTRS @MC @OOD@K HR @ RTQD
QDBHOD ENQ RTBBDRR
[ %DAQT@QX