Page 9 - SPAR CI Brand Manual 180207.cdr

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(E @RJDC @ANTS SGD VNQKCeR LNRS ONOTK@Q BNEEDD RGNO VNTKC @MXNMD AD @V@QD NE SGD E@BS SG@S MNS @ RHMFKD RSNQD
HR CDRHFMDC SGD R@LD @R SGD NSGDQ OQNA@AKX MNS 'NVDUDQ SGDQD HR NMD DKDLDMS VGHBG HR TMHENQL
SGQNTFGNTS @KK NE SGD RSNQDR 3GD !Q@MC (CDMSHSX 3GD R@LD B@M AD R@HC ENQ SGD VNQKCR KD@CHMF E@RS ENNC
EQ@MBGHRDR @TSN L@MTE@BSTQDQR BNLOTSDQ @MC DKDBSQNMHBR L@MTE@BSTQDQR @KK NE VGNL G@UD NMD SGHMF HM
BNLLNM @ AQ@MC HCDMSHSX VGHBG HR @ARNKTSDKX R@BQDC HM SGD L@MMDQ HS HR QDOQNCTBDC

6NTKC HS RTQOQHRD XNT SN JMNV SG@S NTQ AHFFDRS BNLODSHSNQ HM SGD EQDRG ENNC RDBSNQ CNDRMeS G@UD @MX HMSDQM@K
AQ@MCHMF NSGDQ SG@M SGD AQ@MCHMF NM SGD OQNCTBSR SGDLRDKUDR 8DS SGD RHLOKD TRD NE @ BNLLNM SXODE@BD @MC @
RNKHC AQ@MC HCDMSHSX VHKK G@UD LNRS ODNOKD ADKHDUHMF SG@S SGDHQ KNFN HR OK@BDC @KK NUDQ SGDHQ RSNQDR 3GDHQ AQ@MC
KNFN G@R ADDM RN VDKK QDHMENQBDC HM SGD LHMCR NE SGD BNMRTLDQ SG@S HS HR DUDM RDDM VGDQD HS CNDRMeS DWHRS

/NRHSHUD AQ@MC QDHMENQBDLDMS @KKNVR ENQ QDkDW QDBNKKDBSHNM Q@SGDQ SG@M BNFMHSHUD QDBNKKDBSHNM VD NESDM
DWODQHDMBD SGD RHST@SHNM VGDQD VDeQD @RJDC SN QDB@KK RNLDSGHMF @MC SGD @MRVDQ HR HMRS@MSKX @U@HK@AKD VHSGNTS
@MX ODQBDHUDC @SSDLOS @S QDBNKKDBSHNM SGHR HR QDkDW QDBNKKDBSHNM @S VNQJ @MC QDRTKSR EQNL ONRHSHUD QDODSHSHUD
LDLNQX QD DMENQBDLDMS

3GD RTABNMRBHNTR LHMC HR NESDM @KRN QDRONMRHAKD ENQ NTQ KHJDR @MC CHRKHJDR @M@KXRHMF RHST@SHNMR @KLNRS HMRS@MSKX
HM NQCDQ SN BQD@SD @M NOHMHNM A@RDC NM NTQ BNMRBHNTR GHRSNQHB@K KHJDR @MC CHRKHJDR ,NRS ODNOKD @S RNLD SHLD NE
SGDHQ KHUDR G@UD DWODQHDMBDC @ EDDKHMF NE LHRSQTRS NQ CHRKHJD NE @MNSGDQ ODQRNM SGD HMRS@MS SGDX jQRS LDS SGHR HR SGD
RTABNMRBHNTR LHMC HCDMSHEXHMF BG@Q@BSDQHRSHBR E@BH@K OQNONQSHNMR @MC ADG@UHNTQ @MC @RRNBH@SHMF SGDRD VHSG
MDF@SHUD LDLNQHDR NQ SGNTFGSR DUDM SGNTFG BNMRBHNTRKX MN LNSHU@SHNM ENQ SGD CHRKHJD B@M AD HCDMSHjDC SGD
NMKX @MRVDQ NEEDQDC HR f( CNMeS JMNV VGX ATS ( ITRS CNMeS KHJD GHL GDQ NQ HS t 3GD R@LD B@M AD @SSQHATSDC ENQ NTQ
KHJDR FHUHMF ENTMC@SHNM SN SGD R@XHMF eKNUD @S jQRS RHFGSe

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.TQ RTABNMRBHNTR @R LDMSHNMDC HR QDRONMRHAKD ENQ SGD Q@OHC B@OSTQD @MC HMSDQOQDS@SHNM NE VG@S VD RDD GD@Q
RLDKK S@RSD @MC SNTBG SGD D@RHDQ HS HR ENQ SGD RTABNMRBHNTR SN CN HSR INA SGD LNQD BNLENQS@AKD VD EDDK 3GHR HR
VGX 2/ 1 G@R NOSDC SN TRD NMKX RDKDBSDC SXODE@BDR ENQ BTRSNLDQ BNLLTMHB@SHNMR (E NTQ RTABNMRBHNTR
QDBNFMHRDR @ RHLOKD D@RX SN QD@C SXODE@BD @MC SG@S R@LD SXODE@BD HR BNMSHMTNTRKX QDOD@SDC HS ADBNLDR D@RHDQ
@MC LNQD BNLENQS@AKD ENQ SGD LHMC SN HMSDQOQDS GNVDUDQ HE SGD LHMC HR BNMRS@MSKX RGNVM CHEEDQDMS SXODE@BDR HS
LTRS BNMRS@MSKX QD@CITRS SGD V@X HS HMSDQOQDSR SGD UHRT@K HL@FDR HS HR QDBDHUHMF SGDQDAX FHUHMF HS LNQD VNQJ
L@JHMF HS KDRR BNLENQS@AKD @MC NESDM B@TRHMF E@SHFTD M DW@LOKD NE SGHR VNTKC AD HE XNT G@UD DUDQ G@C SN QD@C
@ KDSSDQ VQHSSDM AX RNLDNMD VHSG G@MCVQHSHMF VGHBG HR TMSHCX @S jQRS SGD KDSSDQ L@X RDDL HLONRRHAKD SN
TMCDQRS@MC GNVDUDQ SGD ETQSGDQ XNT QD@C SGD D@RHDQ HS ADBNLDR SN TMCDQRS@MC VG@S SGD VQHSDQ V@R R@XHMF
3GHR HR XNTQ RTABNMRBHNTR LHMC @C@OSHMF SN HMSDQOQDS SGD UHRT@K HMOTS HS HR QDBDHUHMF 2HLHK@QKX VD V@MS SN BQD@SD
@ RSNQD DMUHQNMLDMS VGHBG HR BNLENQS@AKD SN HMSDQOQDS CNDRMeS QDPTHQD BNMRS@MS QD@CITRSLDMS @MC
BNLLTMHB@SDR DEENQSKDRRKX VHSG SGD BNMRTLDQ ENQ SGHR QD@RNM NTQ BGNRDM SXODE@BDR @QD AD RHLOKD DEEDBSHUD @MC
BNMRHRSDMS

(M RTLL@QX VD LTRS RHLOKX RS@SD SG@S @KSGNTFG SGD RODBHjB@SHNMR @MC QTKDR KHRSDC HM SGHR CNBTLDMS L@X RDDL
TMHLONQS@MS @MC TMMDBDRR@QX SN LNRS SGDQD HR QDRD@QBGDC @MC QDBNFMHRDC DUHCDMBD SN RTOONQS SGD ONRHSHUD
FQNVSG @RRNBH@SDC VHSG AQ@MC BNMRHRSDMBX @MC @ TMHENQL AQ@MC HCDMSHSX @MC SG@S VD RGNTKC @KK O@X RODBH@K
@SSDMSHNM SN DMRTQHMF SG@S NTQ AQ@MC HCDMSHSX HR BNMRS@MSKX QDHMENQBDC

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