Page 82 - SPAR CI Brand Manual 180207.cdr
P. 82

,QWHULRU %UDQGLQJ


                          35,0$5< '(3$570(17$/ 6,*16


          /QHL@QX CDO@QSLDMS@K RHFM@FD HR BNMRHCDQDC KNMF SDQL RHFM@FD  3GHR RHFM@FD ENQLR SGD OQHL@QX CDO@QSLDMS
          HCDMSHjDQ ENQ XNTQ BTRSNLDQ  3GDRD RHFMR RGNTKC SGDQDENQD AD ONRHSHNMDC MN KNVDQ SG@M     LL @ANUD jMHRGDC
          kNNQ KDUDK  @MC RGNTKC AD ONRHSHNMDC HM RTBG @ V@X SG@S SGDX @QD UHRHAKD EQNL @KK @QD@R NE SGD RSNQD

          3GDRD RHFMR @QD SN AD CDRHFMDC @R CDO@QSLDMS@K  NQ @QD@ HCDMSHjDQR  @MC @QD FDMDQ@KKX ONRHSHNMDC NM SGD
          ODQHLDSDQ E@RBH@ NQ ATKJGD@CR  %1$2' /1.#4"$  ! *$18  !43"'$18  #$+(  # (18  ".+# #1(-*2  @QD
          XNTQ LNRS BNLLNM ODQHLDSDQ CDO@QSLDMSR @MC MDDCR SN AD HMCHB@SDC @R RTBG

          /QHL@QX CDO@QSLDMS@K RHFM@FD HR MNS B@RD RDMRHSHUD  HS HR GNVDUDQ QDBNLLDMCDC SN RDKDBS @ B@RD  TOODQ  KNVDQ
          NQ LHWDC  VGHBG BNLOKHLDMSR SGD RSNQD CDRHFM   +NVDQ B@RD KDSSDQHMF B@M @EEDBS SGD UDQSHB@K BDMSQHMF NE XNTQ
          RSNQD RHFM@FD CTD SN BDQS@HM KDSSDQR QDPTHQHMF @ eS@HKe CDOSG @MC NSGDQR MNS  SGHR BNTKC HM STQM @EEDBS SGD ONRHSHNMHMF
          NE RNLD RHFMR L@JHMF SGDL @OOD@Q TMDUDM SN SGD A@K@MBD NE SGD RSNQD  #N MNS @KSDQM@SD SXODE@BDR HM XNTQ
          OQHL@QX RHFMR  6GDQD LHWDC @OOQNUDC RDKDBSDC SXODE@BDR @QD TRDC NM RHFM@FD  L@HMS@HM SGNRD SXODE@BDR ENQ @KK
          XNTQ OQHL@QX RHFMR

          *DDO /QHL@QX RHFM@FD RHLOKD @MC D@RX SN QD@C @S @ FK@MBD   #N MNS CDRHFM XNTQ VNQCHMF HM @M @SSDLOS SN jKK SGD
          DWO@MRD NE SGD @QD@ @U@HK@AKD @ANUD SGD QDKDU@MS CDO@QSLDMS  ENQ DW@LOKD f8.41 +." + # (18 % 1,
          ".,/ -8t HM NQCDQ SN jKK SGD KDMFSG NE E@RBH@ NUDQ SGD C@HQX EQHCFDR  1@SGDQ CDRHFM @ KHEDRSXKD  V@KKO@ODQ NQ
          SDWSTQD SN BNLOKHLDMS SGD RHLOKDQ OQHL@QX RHFM@FD

          3GD RHFMR @QD SN AD L@MTE@BSTQDC EQNL G@QC VD@QHMF L@SDQH@KR  VHSG BNKNTQ @MC L@SDQH@K KHEDRO@M NE MN KDRR SG@M
            XD@QR  3GD TRD NE /@ODQ  DWO@MCDC RSXQDMD  "NQDW !N@QC  B@QCAN@QC  NQ OK@RSHBR KDRR SG@M  LL SGHBJ HR
          SGDQDENQD MNS QDBNLLDMCDC

























                     '(3$570(17$/ 6(&21'$5< 6,*16


          3GHR RHFM@FD HR CDRHFMDC SN QDK@X HMENQL@SHNM QDKDU@MS SN SGD CDO@QSLDMS    (S HR SGDQDENQD @ QDBNLLDMCDC
          DMG@MBDLDMS ENQ XNTQ OQHL@QX CDO@QSLDMS@K RHFM@FD  VGHBG NEEDQR @CCHSHNM@K CDS@HK SN SGD BTRSNLDQ @ANTS
          DHSGDQ SGD OQNCTBS @U@HK@AKD NQ SGD B@O@AHKHSHDR NE SGD RS@EE RDQUHBHMF SGD CDO@QSLDMS

          3GD HMSDMCDC OTQONRD HR SN HMBQD@RD SGD @OOD@K NE SGD OQNCTBS  NQ RDQUHBD @U@HK@AKD  SGQNTFG BNLLTMHB@SHNM NE
          HMENQL@SHNM VGHBG L@X RSHLTK@SD SGD BTRSNLDQ R CDRHQD SN ATX

          6GDM TRHMF @ S@KJHMF RHFM @R @ RTAGD@CHMF  HS MDDCR SN AD CDRHFMDC HM TMHSX VHSG SGD OQHL@QX RHFM  3GD RHFM
          RGNTKC AD OK@BDC VGDQD HS HR UHRHAKD SN SGD HMSDMCDC BTRSNLDQ  @MC VGDQD HS HR QDKDU@MS SN SGD OQNCTBS NQ RDQUHBD
          NM NEEDQ   UNHC OTSSHMF VNQCR HMSN @KK TOODQB@RD @MC TRD DWBK@L@SHNM ONHMSR RO@QHMFKX  (M VQHSSDM NQ SDWS
          BNLLTMHB@SHNM  SGD TRD NE TOODQB@RD KDSSDQHMF @MC DWBK@L@SHNM ONHMSR HR ODQBDHUDC @R SGD DPTHU@KDMS NE
          RGNTSHMF   6D CNMeS RGNTS @S NTQ BTRSNLDQR HM ODQRNM  RN RGNTKC VD CN HS HM VQHSHMF  4RD VD  XNT  NTQ  XNTQR  SN
          L@JD XNTQ BNLLTMHB@SHNM V@QLDQ @MC LNQD ODQRNM@K


             [ %DAQT@QX
   77   78   79   80   81   82   83   84   85   86   87