Page 86 - SPAR CI Brand Manual 180207.cdr

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M TMCDQRS@MCHMF NE SGD AQ@MC HSR LDRR@FD @MC SGD HMSDMCDC ONQSQ@X@K NE SGD AQ@MC ODQRNM@KHSX HR DRRDMSH@K VGDM
CDRHFMHMF NQ RDKDBSHMF OGNSNFQ@OGHB BNLLTMHB@SHNM DKDLDMSR 5HRT@K ODQBDOSHNM HR QDRONMRHAKD ENQ LNQD SG@M
NE VG@S VD ODQBDHUD HM KHED @MC HR AX E@Q SGD RDMRD VD QDKX NM LNRS ENQ F@SGDQHMF @MC HMSDQOQDSHMF HMENQL@SHNM

(S HR ENQ SGHR QD@RNM SG@S B@QDETK @SSDMSHNM RGNTKC AD O@HC SN DMRTQHMF SG@S SGD FQ@OGHB BNLLTMHB@SHNM DKDLDMSR TRDC
HM SGD RSNQD DMG@MBD SGD LDRR@FD @MC ODQRNM@KHSX NE ANSG SGD 2/ 1 AQ@MC @R VDKK @R SGD RSNQD HSRDKE

3GDRD DKDLDMSR RGNTKC AD HMCHB@SHUD NE jUD A@RHB HCD@KR

%@LHKX

/GNSNFQ@OGX RGNTKC BNMUDX @M HL@FD NE B@QD NQ MTQSTQD 3GHR HR ADRS ONQSQ@XDC VHSG SGD TRD NE GTL@M RTAIDBS
L@SSDQ @MC FDMDQ@KKX HMUNKUDR @M HMSDQ@BSHNM VHSG DHSGDQ @MNSGDQ E@LHKX LDLADQ ODS NQ DMUHQNMLDMS@K DKDLDMS
VGHBG VNTKC AD HMCHB@SHUD NE E@LHKX B@QHMF

3GD HMSDMSHNM HR SN RGNV SGD AQ@MC @R NMD NE B@QHMF @MC HM CNHMF RN SQHFFDQ @ RHLHK@Q QDRONMRD EQNL SGD BTRSNLDQ
3GD OQHL@QX NAIDBSHUD HR SN HCDMSHEX VHSG SGD BTRSNLDQ R DLNSHNM@K BNMMDBSHNM SN E@LHKX SN NEEDQ SGD RTFFDRSHNM SG@S
2/ 1 B@QDR ENQ SGDHQ E@LHKX U@KTDR @MC HM CNHMF RN QDHMENQBD SGD AQ@MC @R @ RTABNMRBHNTR E@BSNQ HM SGD KHED NE SGD
BTRSNLDQ @MC SGDHQ E@LHKX

TSGDMSHBHSX

"@QDETK @SSDMSHNM RGNTKC AD O@HC SN DMRTQHMF SG@S SGD HL@FDR ONQSQ@XDC HM FQ@OGHB BNLLTMHB@SHNMR CN MNS @OOD@Q
RS@FDC NQ E@JDC "TRSNLDQR CN MNS QDRONMC VDKK SN HL@FDR SG@S @QD E@KRD NQ NUDQKX OQDSDMSHNTR 3GDX ADRS QDRONMC
SN HL@FDR VGHBG @OOD@Q QD@K @MC RONMS@MDNTR @MC VGHBG SGDX B@M D@RHKX HCDMSHEX VHSG VHSG RHLHK@Q LDLNQHDR NQ
DUDMSR SGDX L@X G@UD DMBNTMSDQDC HM SGDHQ NVM KHUDR (E SGD HL@FDR RDDL E@JD SGD BTRSNLDQ VHKK HMSDQOQDS SGHR @R @M
HMCHB@SHNM NE SGD U@KTDR NE SGD RSNQD @MC SGD AQ@MC 3GD RTABNMRBHNTR QD@BSHNM VHKK AD ENQ SGD BTRSNLDQ SN @RRTLD
SG@S @KK SGDX RDD HM SGD RSNQD B@M AD @RRTLDC SN AD @ KHD

/@RRHNM @MC DMSGTRH@RL

"TRSNLDQR @RRNBH@SD RDQUHBD PT@KHSX VHSG O@RRHNM (E RNLDNMD HR O@RRHNM@SD @ANTS RNLDSGHMF SGDX @QD HMUNKUDC HM
SGD ODQBDOSHNM HR NMD SG@S SGDX VHKK @BGHDUD LNQD NQ AD ADSSDQ @S HS SG@M RNLDNMD VGN K@BJR O@RRHNM @MC
DMSGTRH@RL 3GD OGNSNFQ@OGHB DKDLDMSR RGNTKC SGDQDENQD BNMUDX @ RHLHK@Q EDDKHMF NE DMSGTRH@RL (L@FDR
RGNVHMF DMINXDC DEENQS @MC @BGHDUDLDMS B@QQX VHSG SGDL SGD HCD@ SG@S SGNRD B@QQXHMF NTS SGDHQ VNQJ CTSHDR HM SGD
RSNQD @QD CNHMF RN VHSG DMSGTRH@RL @MC O@RRHNM ENQ VG@S SGDX CN 3GDRD HL@FDR VHKK BQD@SD @M DMDQFDSHB
@SLNROGDQD HM SGD RSNQD @MC NEEDQ @ VDKBNLDC @KSDQM@SHUD SN SGD RNLDSHLDR MDF@SHUD @MC TMCDQVGDKLHMF QD@KHSX
NTSRHCD NE SGD RSNQD

2HLOKHBHSX

(L@FDR RGNTKC MNS @OOD@Q BNLOKHB@SDC NQ BNMETRHMF 3GDX RGNTKC AD QDK@SHUDKX TMBKTSSDQDC VHSG SGD OQHL@QX
RTAIDBS L@SSDQ BKD@QKX UHRHAKD @MC D@RX SN HCDMSHEX 3GHR @KKNVR SGD LHMC SN D@RHKX QD@C @MC HMSDQOQDS SGD HL@FDR @MC
SGDHQ LDRR@FD VHSGNTS QDPTHQHMF @MX @CCDC BNMBDMSQ@SHNM DEENQS EQNL SGD BTRSNLDQ (E @M HL@FD ADBNLDR SNN
ATRX NQ BNMETRHMF SGD SDMCDMBX HR ENQ SGD UHDVDQ SN HFMNQD SGD RTAIDBS L@SSDQ @KSNFDSGDQ NQ NSGDQVHRD ADBNLD RHCD
SQ@BJDC AX @ RHMFKD DKDLDMS VHSGHM SGD BKTSSDQ SGDQDAX CHKTSHMF NQ BNLOKDSDKX MDF@SHMF SGD HMSDMCDC LDRR@FD NQ
DLNSHNM NE SGD HL@FD

.OSHLHRL

(L@FDR RGNTKC BNMUDX @ EDDKHMF NE NOSHLHRL ONRHSHUHSX @MC @BGHDUDLDMS (L@FDR RGNTKC QDL@HM eTOAD@Se @MC
ONQSQ@X ODNOKD HM @M HMROHQ@SHNM@K L@MMDQ /NRHSHUD HMSDQ@BSHNMR VHSG NSGDQR M@STQ@K RLHKDR @MC DMDQFDSHB @BSHUHSHDR
@QD D@RHKX @RRNBH@SDC VHSG ONRHSHUD GTL@M ROHQHS @MC DMDQFDSHB KHEDRSXKDR 6D V@MS SGD BTRSNLDQR SN EDDK ONRHSHUDKX
BG@QFDC @MC DMDQFHRDC AX SGD HL@FDR SGDX RDD 3GHR BQD@SDR EDDKHMFR NE VDKK ADHMF G@R @ B@KLHMF DEEDBS @MC L@X
HM STQM @KKNV SGD BTRSNLDQ SN @CNOS @ LNQD QDK@WDC EQ@LD NE LHMC HLOQNUHMF SGD BTRSNLDQ RS@EE HMSDQ@BSHNMR @R
VDKK @R ONRRHAKX B@TRHMF SGD BTRSNLDQ SN RODMC LNQD SHLD HM SGD RSNQD

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