Page 11 - An Historical Perspective of the Covers, Mastheads, Contents, and Staff of DRUMMER Magazine
P. 11

Drummer features and fiction, written             1970s, and with a pass-along rate of at

            to cause masturbation, pioneered, popular-          least a “plus-one reader” in addition to each
            ized, and validated daddies, bears, muscles,        subscriber, approximately  80,000 people
            scruff, fetish sex (leather, boots, cigars, pups),   handled each monthly issue of  Drummer
            and the BDSM alphabet soup of TT, CBT,              for a 24-year total nearing twenty million
            VA,  WS, and  FF.  Drummer  prepared the            people. The mobbed Folsom Fair in San
            way for you to be OK with the perversatil-          Francisco hosts 100,000 leather guests ev-
            ity you enjoy today. Drummer was the au-            ery  September. In  gay  book  publishing,
            tobiography of us all, or at least a lot of us,     5,000 copies sold is considered a best seller.
            written and drawn and photographed by                 Drummer, pioneering the serialization

            many of us to entertain the rest of us. Ed-         of erotic manuscripts that could have been
            iting monthly  Drummer daily in real time           books, helped invent modern gay publishing
            was for me a wild existential ride in gay pop       as we know it. First came the magazines in the
            culture when readers demanded authenticity,         1970s, and then the book publishers them-
            truth, and leadership in reporting the emer-        selves in the 1980s. More eyes have likely read
            gence of BDSM identity, rights, and rites.          one issue of  Drummer than have read any
            In 1979, by more good fortune in the snake          one book by any deeply established GLBT
            pit of gay publishing, I had somehow edit-          author on the top hundred list of best-sell-
            ed half of the Drummer issues in existence.         ers in the gay literary canon, including John
              A stack of 214 issues of  Drummer is a            Rechy, Edmund White, and Larry Kramer.
            coffee-table sculpture 3.5 feet tall weigh-           Drummer was an erotic leatherman’s hand-

            ing 120 pounds. Laid flat, top-to-bottom,           book and guide. For thirty years, among the
            Drummer stretches 64 yards: two-thirds              millions of leatherfolk in North America and
            the length of a football field. At a rough 90       Europe, there was hardly a player alive who
            pages per issue, Drummer comprised a total          had not heard of or read  Drummer. Years
            20,000 pages of advocacy journalism cre-            after the internet killed  Drummer, readers
            ated by hundreds of writers, artists, photog-       continue to report that as teenagers they had
            raphers, and designers, including even more         managed to find  Drummer, even in Bum-
            thousands of hot sex-ad profiles written by         fuck, Florida, and that the assertive primer
            dirty-minded subscribers seeking hook-              that  was  Drummer had mentored,  shaped,

            ups. (Drummer was the Grindr of its day.)           and emboldened their gender and kink iden-
                                                                tities. There was political empowerment of
              It took a village to fill Drummer,                homomasculine gender identity in erotic rep-
              and it took Drummer to inspire                    resentation. So much so that the Tom of Fin-
              the 1977/78  pop-tart creation                    land Foundation, headed by Durk Dehner,
              of the Village People.
                                                                recently declared that “Drummer, ground-
            A  group  photo  of  every  dude  who  helped       breaking for its time, set precedence for all
            create  Drummer would rival the cover               homomasculine representation to come.”
            of  Sgt. Pepper’s Lonely Hearts Club Band.            Masturbation is magical thinking. So, ini-
              With  42,000 copies every issue in the            tially, what we did to make Drummer pulsate
                                                                hard was add realism and availability to the
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