Page 74 - Webinar workbook

4. Expand your social network.

Your mentor, being an experienced businessperson, is likely to have an extensive network, and
can offer you access to far more senior decision-makers than you currently have. And they will

be far more willing to open that network up to you than some casual acquaintance from a
networking meeting.

5. A trusted, long-term relationship.

Your mentor has no ulterior motive—no service or product to sell you. That, combined with
their experience, creates a good foundation for trust. And as the relationship develops over

time, that trust can grow even stronger. Also, your time with them becomes more and more
efficient as they become more and more familiar with you and your business.

As you can see, the rewards are potentially great to bringing on a business mentor, and the risk
is non-existent. You have nothing to lose and everything to gain by finding a good mentor.
Every entrepreneur should have one.

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