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INTRODUCING CORIAN ® DESIGN INTRODUCING CORIAN ® DESIGN

and look for partnerships so we can establish a presence in the bath online – for example, one can buy a vanity on the internet and have
and kitchen segments, as these players are trendsetters. However, in it delivered to their home.
the UK we have a large dealer network where people walk in to get Online is a growing presence for homeowners wanting to remodel
inspiration and have a look through elegant brochures and samples their kitchen or bathroom, and there are interesting channels to keep
of colors that they can touch. an eye on such as the Houzz website, a digital community where
In North America, our biggest market, we have had a traditional homeowners can search through interior design projects by room
focus on specialist stores and businesses working on kitchen and and connect with architects as well as shop or contractor. We are very
bath renovations. For kitchens, people do a lot of research first excited about the future of Corian® Design across the globe, and see
before making a purchasing decision – it can take upwards of six to a lot of opportunity in home design and remodels as we continue
nine months – as it is a complex process and people generally like to expand our product offerings, aesthetics and partnerships with
to touch and feel the materials they will be buying. This is slightly leading designers.
different for the bathroom, where they can find things a bit easier

PRECEDING PAGE: Kitchen island
countertop in Corian® Quartz (Bianco
Dolomite color) with sink in Corian®
Solid Surface (Designer White color).
OPPOSITE: Counter in Corian® Solid
Surface (Nimbus Prima color)
and sink in Corian® Solid Surface
(Designer White color).
THIS PAGE (Clockwise from top):
Corian® Quartz countertop (Gray
Tundra color) with sink in Corian®
Solid Surface (Cameo White color);
kitchen countertop and backsplash
in Corian® Solid Surface (Smokedrift
Prima color); kitchen countertop,
backsplash and custom-made sink in
Corian® Solid Surface (Evening Prima
color).

Corian® Design / ISSUE TWO 11