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INTRODUCING CORIAN ® DESIGN

HOME SWEET HOME

KATIE CONGRESS DISCUSSES THE BRAND’S PROSPECTS
IN TODAY’S DYNAMIC HOME IMPROVEMENT MARKET.

he continued use of Corian® Solid Surface in home you use it together with our Corian® Quartz product, having one
renovations and remodeling projects, where interior trends for the kitchen island, say, and the other used for the countertop.
Tand tastes change frequently, is a testament to the product’s Before people always had it in their mind that the surfaces should
appeal. From North America to Asia the innovative surface first made be kept separate but nowadays designs call for breaking down
its mark in the home, where its versatility has long been appreciated these barriers – our Moodboard Maker app enables people to
by owners looking to spruce up their kitchens and bathrooms. create their own interior scenes by mixing and matching styles,
textures and patterns.
Corian® Solid Surface has gained a following with the design
community eager to explore the wide range of possibilities that it What key trends do you see in the residential market?
allows. Today, the material is making inroads in markets new and
old thanks to constant innovation and interaction with architects We still see the desire to have more of an open space between the
and homeowners as well as an ever-growing selection of colors and kitchen and living room area. Homeowners want to make the kitchen
patterns. The Corian® brand has been able to reinvent itself for a new a focal point to entertain and show off. You see more and more talk
generation of discerning clients, enabling it to remain a major player of technology in the home – the smart home – so appliances like
in the world of interior design. your oven or refrigerator will be connected to your smartphone. We
already have a strong presence in this field if you look at our Corian®
Charging Surface – where the technology is hidden from view –
What have been the key selling points for Corian® over time in the that enables people to recharge their phones or tablets wirelessly by
residential market? simply putting it down on our surface.
We also see people gravitating toward natural
A strong selling point is that the product integrates looks, beige hues and that is something we can
seamlessly, integrating sinks, countertops and deliver with our surfaces that feature aesthetics
backsplashes to deliver a uniform look. In addition, that mimic marble and stone, with swirling
it mixes well with other materials. Nowadays we see patterns that offer movement yet without the
more and more a mixing of materials, with people maintenance – people don’t realize that marble
opting for different surfaces and bringing them can chip from wear and tear.
together in a design they like whether it is wood or
stone and pairing it with Corian®. How do you engage with clients? Does it differ
You have aesthetics in our collection today that across regions?
resemble marble and granite surfaces and these pair
elegantly with other materials. The transition is In Europe, we tend to focus on the high-end OEMs
smooth. Our solid surface also works nicely when – for example, the top-of-the-line kitchen makers –

KATIE CONGRESS

Global Residential Marketing Manager
Corian® Design

Corian® Design / ISSUE TWO 9