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INTRODUCING CORIAN ® DESIGN

A NEW BRAND VISION

A CONVERSATION WITH JULIE J. EATON, VICE PRESIDENT & GENERAL MANAGER OF CORIAN DESIGN,
®
ON THE NEW DIRECTION OF THE CORIAN BRAND.
®

fter celebrating the important milestone of fifty years of design archetype. To do that, we launched our masterbrand –
innovation since its inception in 1967, Corian® is now Corian® Design – which provokes people to Make Your Space™.
Alooking to the future. The brand is embarking on a new We have exciting collaborations with influential designers to create
path to inspire architects, interior designers and homeowners. In original solutions for cladding buildings, the healthcare sector,
2018, the business is reintroducing itself under the new Corian® retail and hospitality as well as solutions for the bathroom. We
Design brand name, moving from a traditional product-oriented are interacting directly with architects, designers and consumers to
help them make their space. Designing a space is like telling your
business to a company dedicated to delivering design-oriented
Make solutions that utilize a variety of different surfacing materials, in personal story with sophisticated materials and textures. We want
to inspire people in the design process by offering solutions that
addition to other design elements and custom-made solutions, to
help clients transform residential and commercial spaces.
are easily customized.
Your Today, Corian® Design can offer an extremely wide portfolio of Our approach is made up of three elements. First, there was
What approach have you taken to introduce Corian® Design?
solutions across more and more applications to creatives in need of
inspiring tools to develop original designs. The adaptability offered
advertising and social media in major markets such as the US, Europe
by the Corian® range of products, combined with their long-lasting
Space. properties and rich collection of colors and aesthetics are ready to and Asia Pacific. In June of 2018 we launched a new web application
called Corian® Moodboard Maker. This app lets people interact
engage the imagination of a new generation of demanding clients.
with the brand. They play with different design styles and create
Julie J. Eaton, Vice President & General Manager of Corian® Design,
sits down to talk about today’s Corian® and lays out the vision of the a personalized moodboard for their space that includes inspiration
from nature, personal travel, photos, textures and surfaces. The
brand for tomorrow. third element is made up of our relationships with
key influencers in various markets, people like
interior designer Bobby Berk in the US, who has
Could you describe the motivation behind the developed a new kitchen design by tapping into the
creation of the Corian® Design masterbrand and the possibilities offered by our moodboard app.
company’s new vision?
How important is the digital component today?
Corian® has a rich 50-year history and is a global
success story among modern man-made surfaces. It Digital is very important today. We have
is one of the few global brands in this category. We relaunched our website. Now people can interact
felt it was the right moment to use our powerful online with our brand. It’s more dynamic and
brand equity and consumer trust to move the less about colors presented in a static sample box.
brand from just products and new colors to a The digital economy makes that possible. When

JULIE J. EATON

Vice President & General Manager
Corian® Design

Corian® Design / ISSUE TWO 5