Page 19 - ITUK Press Cuttings May 2017

ISUZU TRUCK [UK] MD PETE MURPHY 3l

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260 miles.Then I get off at junction 4 at Hatfield, and after even now in her retirement she's doing some great work
with educational authorities. Luckily for me she stili flnds
a quarler of a mile liom that junction, I'm at the offlce. time to be our honorary chairwoman. She's always at the
end of the phone if I ever need sound advice.
*w ''- CM: More seriously, you,ve got a pretty
formidable pretlecessor in the form of Nikki CM: Nikki always used to give her mobile
t# King. Hou do 1ou describe her legacy?
ffijff :., number out to customers. Do you still do the
PM: I would say vast, and if I'm honest, when I first ,u-"?

started, a little bit intimidating. Nikki started the PM: Yes.The whole management team's mobile
numbers are in the welcome letter that every customer
company in 1996. I think the truck market was a little bit receives when they buy a new truck. Nikki's home
number is still on that letter because as I said earlier.
oversubscribed at that time, if you think about some of
she is our honorary chairwoman. If anybody rings her,
the big names that have come and gone in that period.
she can get in touch with us straight away. The only
She built the Isuzu brand in the UK and also the care reason my home number isn't on is that I'd have to give

programme - a brand within a brand, reaily. She's the
kind of person who understands people very well she

makes people feel special. She's an industry icon, and )

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