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sales &

talk

Make Your Next Phone Sales Call
In the promotional products a Good One
industry, it's important to be
knowledgeable of upcoming
events. Whether any of these affect Making sales calls over the phone can be nerve-wracking and time consuming.
a current or prospective client, it Many times, you won’t get a decision maker on the phone right away. When
helps to stay on top of holidays, it comes to connecting with a decision maker and sealing the deal over the
events and observances. phone, your sales approach is everything.

It's essential to make a lasting impression over the phone—and most
September importantly—to sell your product or service.
02: National Tailgating Day Navigate your next sales call with these tips:
04: Labor Day
06: Read a Book Day • If the decision maker doesn’t answer at first, don’t give up. Everyone’s busy,
09: Teddy Bear Day and an unanswered call shouldn’t deter you. If someone else answers, find
10: National Grandparents Day out the best time to contact the decision maker. If your call goes to
voicemail, keep your message short and sweet. State your name, company
11: Patriot Day and phone number, and be slow and deliberate with your message.
22: 1st day of Fall
29: National Coffee Day • When you get decision makers on the phone, communicate who you are
and why you’re calling. Keep the focus on how your product or service can
Weeklong Observances: help them with their goals, not the other way around. Tailor to every
17-23: Farm & Ranch Safety potential customer’s needs, and remember: One size does not fit all.
& Health Week • Give decision makers a good reason to continue listening to you and move
17-23: Pollution Prevention Week them to meet with you.
24-30: National Dog Week
• Wait until the end of your call to ask for a face-to-face meeting; asking
Monthlong Observances: earlier could seem pushy and might even be a deal breaker.
Baby Safety Month • Stay upbeat, positive and persistent!
National Preparedness Month
National Self Improvement Month Source: Make Your Next Phone sales Call a Good
One. Greg Dardis. LinkedIn. March 21, 2017.

PPAI has launched their newest, member-inspired benefit, Promo Connect. This online knowledge-
community platform offers industry-specific content to promotional products professionals through
a channel for ongoing conversation and the exchange of information, ideas and solutions. Whether
you want to share your expertise, get your questions answered, help others with their challenges,
or collaborate with others on industry-specific initiatives, Promo Connect is the place for you. Go to
community.ppai.org to join the conversation.

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