Page 68 - Demo

WEBSITE | SEO
HOW TO EDIT SEO IN YOUR WEBSITE
This guidebook will help you set focus keywords, set SEO site titles, meta descriptions, and understand the SEO page audit from the YOAST SEO plugin.
The Yoast SEO plugin can be found on the backend of your micro-site after logging into the WordPress panel. Scroll
to the bottom of the page and you will be able to find the Plugin.
FOCUS KEYWORD OR KEY-PHRASE
In the Yoast SEO plugin, you’ll find a focus key-phrase input field for every page on your site. Here, you can enter the keyword or key-phrase you’d like the page to rank for. If you do so, Yoast SEO will run a check on the content of that page to see if search engines will recognize what your page is about.
The Focus keyword is the search term that you want a page or post to rank for most. If you set a focus key-phrase for a page with Yoast SEO, the plugin evaluates the page’s con- tent and provides feedback on how to improve the content to rank higher for that search term. The focus key term only audits the page, simply setting a key-phrase here does not impact your SEO. This is a tool to help you.
Figure 1: Backend of your website.
68
Figure 1a: Yoast SEO can be found at the bottom of the page.