Page 82 - Demo

ADVERTISING | SOCIAL MEDIA GUIDE FACEBOOK - HOW TO SHARE CONTENT
Go to https://www.facebook.com/cmitsolutions/ here you will find the main CMIT Solutions Facebook page. Content is posted here daily for you to share directly to your local- ized pages. Shared posts are a great way to boost engage- ment with the brand. Facebook’s algorithm views a shared post with additional custom content as having higher social significance since a person has decided the content is worth sharing. This helps both your local pages as well as the whole brand.
BOOSTED POSTS ON FACEBOOK
Boosted posts are a little less complex than Facebook ads and are easier to get a handle on if you are used to Facebook’s News Feed. Unlike an ad, a boosted post is simply a regular Facebook post that you pay to reach a wider audience. This ensures that your post is seen by a larger number of users, or seen more often by users who are likely to engage with its content.
Facebook boosted posts have one key benefit over Facebook ads: free audience research. Most brands boost posts after they already have audience engagement data, making it possible to boost posts that they know perform well with their audience.
FROM CMIT SOLUTIONS LLC
82
Figure 2: How to share a post on Facebook.
Thanks to Facebook’s Ad Manager, you will be able to target your audience with boosted posts in the same way that you target your ads. This can make the boosted posts feature especially useful if you are producing News Feed content that appeals to specific demographics.