Page 84 - Demo

ADVERTISING | SOCIAL MEDIA GUIDE
FACEBOOK ADS VS. FACEBOOK POSTS
Choosing between Facebook ads and boosted posts largely depends on your social media marketing goals.
Each format tends to encourage different outcomes. Facebook ads tend to have a bigger immediate impact and translate directly to campaign goals, like lead captures, app installations, and sales. On certain campaigns, the added functionality of Facebook ads might make them a better
fit for your campaign. Meanwhile, boosted posts tend to improve your brand’s social media engagement metrics and overall social presence.
For specific campaigns, the decision between an ad and
a boosted post will come down to long-term vs. short term outcomes. On a wider level, a mix of Facebook ads and boosted posts are usually the best way to break up your Facebook social media marketing budget. Boosted posts will allow you to build your brand’s reach and fan base, while ads can help you translate your brand’s presence into tangible outcomes. This one-two punch will allow you to build likes and fans, then turn your new followers into actual customers.
84