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ADVERTISING | SOCIAL MEDIA GUIDE
FACEBOOK ADS
Some users find it hard to differentiate Facebook ads and regular posts. That’s because many ads appear directly
in users’ News Feeds, right alongside status updates, photos, and videos from their friends. While ads always carry a “Sponsored Content” note in light gray text, they are sometimes indistinguishable from regular posts in
other ways.
The biggest difference between Facebook ads and regular posts is what’s under the hood. Facebook ads offer a range of analytics options, offering several different ways brands can track ad engagement and define campaign goals. What’s more, Facebook ads offer highly specific targeting options, allowing you to target ads to users by age, gender, location, interests, and other criteria.
Facebook ads also have richer formatting options than Facebook posts, with options for carousel ads, slideshow ads, canvas ads, and more. Some of Facebook’s ad formats are built with specific campaign goals in mind, with options for ads that collect leads, direct users to your website, and promote products. Ads can also include call to action but- tons, making them a more dynamic choice for social media marketing professionals.
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