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ADVERTISING | PAY PER CLICK (PPC)
PAY PER CLICK (PPC)
Pay-per-click, also known as cost per click, is an inter- net advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad
is clicked. Pay-per-click is commonly associated with first-tier search engines such as Google.
PPC is a recommended advertising channels within CMIT Solutions. On the following page you will see a report on top the best keyword selections for CMIT Solutions. There are many factors in helping you choose the words you would like to target. We are providing the report to help you
KEYWORD DIFFICULTY
Keyword difficulty (also known as keyword competition) is one of the most important metrics you should consid- er when doing keyword research. The higher is the key- word difficulty, the harder it is to rank on the 1st SERP due to a high competition of the ranking websites.
CPC (COST PER CLICK)
Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Goo- gle AdWords Your CPC is an important metric because those clicks, and costs, add up fast. If your CPC is too high, you won’t be able to achieve return on your adver- tising investment (ROI).
COMPETITIVE DENSITY
This number represents how many advertisers com- pete for this particular keyword in paid search. The higher this number gets to 1.00, the harder it is to rank for.
The difference between Competitive Density and Keyword Difficulty is that Competitive Density mea- sures paid competition (PPC), while Keyword Difficulty measures difficulty of ranking organically (SEO).
SERP (SEARCH ENGINE RESULTS PAGE)
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.
CLICK POTENTIAL
The Click Potential metric within the Keyword Analyzer is the predicted chance of getting a click through to your website if your result occupied the top position of the SERP.
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