Page 43 - Photo Review

TIPS ` OUTPUT

If your photographs are interesting, visually
arresting or relevant to a particular time or
place, there's a considerable risk they could
be used commercially, which means you could
see one of your photos in an advertisement
or on a billboard. According to the Arts Law
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at preventing the unauthorised use of your
images, although there are circumstances in
which you may have a legal remedy in relation
to how your image in used.
Copyright law may be of little assistance in
preventing unauthorised use but it will enable
you to lodge a claim of ownership of the image
and follow up with legal action. With more
images being posted online, the ability to track
image usage is becoming increasingly important.
In the USA, the No Electronic Theft (NET)
Act makes it clear that you don't have to make
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using images copied online. And it's becoming
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Even if you're an amateur photographer,
if you occasionally post images online you
would be wise to attach electronic rights
management information to each image you
post. Most recently-released enthusiasts’
cameras include copyright-embedding
facilities (see below) that automatically add
your name and the copyright symbol to the
Exif metadata in each image as it is created.
It is illegal to tamper with such protections,
although Facebook strips metadata from all
images uploaded.
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this way it makes it easier to track anyone Anybody who puts up photos on social media sites like Facebook runs the risk of having
who is using the image without permission. their images copied without permission.
Unless the infringer's website is completely
hidden – or all the metadata has been stripped
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someone who's stolen your work, stopping them
could be a lot easier than you might think.
Tagging images
If your camera provides copyright embedding
facilities, they are usually in the set-up (tools)
section of the menu system. Once you've
entered your details, every photograph or video
clip captured with the camera will automatically
be tagged with copyright information, saving
you the trouble of marking images later.
The copyright data is embedded in the image
metadata, which is invisible in the actual
photo but can be retrieved and viewed in many
software applications used for editing and
managing digital images. The metadata stored
These four screen grabs show how easy it is to set up your camera to embed your copyright
this way can be easily encoded and decoded by GHWDLOV DXWRPDWLFDOO\ LQ HDFK LPDJH ÀOH \RX UHFRUG 7KH VFUHHQ LQ WKH ORZHU ULJKW FRUQHU
most popular photo editing software. shows how the data will appear when the metadata is read with Photoshop.

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