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Reforming Administration and Management  •  225



                                   Board of  trustees

                                     President

               VP foundation   VP alumni   Executive VP  VP finance   VP student   VP operations
              and advancement        and provost  (CFO)    affairs   and facilities
              Sponsored   Institutional   Many colleges with  Graduate  Budget and   Library  Others
               research  research  each having:   school  finance
                                   • Dean
                                   • Associate deans
                                   • Assistant deans
                                   • Department
                                      chairs
                                   • Other
                                      administrators
               General   Intercollegiate   Government   Chief marketing  Chief information
                counsel  athletics   relations  officer (CMO)  officer (CIO)
             FIGURE 11.1
             Simplified organizational chart for public universities.


             other key decisions. The president is the chief executive officer and has a
             large executive team. In some cases, universities own and operate hospi-
             tals as part of their mission to educate physicians, nurses, and other medi-
             cal professionals. This is not shown in Figure 11.1. It is vital to realize that
             the boxes in Figure 11.1 do not even show the “tip of the iceberg” because
             there are many deputies, associates, and assistants who work with the
             board, president, vice presidents (VPs), and other top managers. In turn,
             the deputies, associates, and assistants have directors, managers, special-
             ists, supervisors, and staff who are part of the administration. The size
             and complexity of the structure are staggering. Brief descriptions of the
             president’s direct reports are provided here.

               1. VP foundation and advancement: This is the fundraising arm that
                 seeks money from alumni and other donors. The foundation, which
                 holds the funds, is often a separate legal entity with its own board
                 so it has fiscal autonomy and does not have to abide by spending
                 restriction that states impose, such as a prohibition on purchasing
                 alcohol.
               2. VP alumni: This entity tracks alumni, gathers information about
                 their success, and keeps them up to date on what is happening at the
                 university. This is useful for fundraising.
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