Page 18 - Export and Trade

International Trade

According to Statistics New Zealand, this country’s exports Essential to growing a business through exporting is
RIJRRGVDQGVHUYLFHVIRUWKH\HDUHQGHG-XQH ZHUH the need to do some homework before taking the plunge
valuedat$70.9billion.Goods exportswereworth$49.3 –put simply:“Ihavetheideatogetintoexporting,Ineed
billion, up $0.9 billion from 2015. Much of the increase was astrategyandIwanttheoutcometobegrowth–of my
duetoariseinthevalueoffruit. business, of markets, of turnover and revenue. So how do
NewZealand'stwo-waytradeofgoodsandservices Igetstarted?”
H[SRUWV SOXV LPSRUWV IRU WKH \HDU HQGHG -XQH ZDV %XW ¿UVW TXHVWLRQV ¿UVW :K\"
valued at $138 billion, up $5.4 billion from 2015.
New Zealand provided $21.5 billion of services to Why export?
RYHUVHDV FXVWRPHUV LQ WKH \HDU HQGHG -XQH XS Deciding to take advantage of the opportunities available
ELOOLRQIURP-XQH 7KHLQFUHDVHZDVPDLQO\GULYHQE\ in the international market place for your business may be
more spending by overseas visitors to New Zealand. for some of the following reasons:
,PSRUWVRIJRRGV DQGVHUYLFHVIRUWKH\HDUHQGHG-XQH •Growth: The New Zealand market is small on all
2016 were $67.2 billion. Goods imports were valued at accounts. For your business to develop strongly and
$50.1billion,up$1.3billion from2015ledbyanincrease growfaster,itmustlooktotheworldmarketplace.
in electrical machinery and equipment. New Zealand ‡3UR¿WDELOLW\ Some markets may offer you a better
purchased$17.2billionofservicesduringtheyearended pricing structure than the New Zealand market.
-XQH XS PLOOLRQIURP ‡(FRQRPLHV RI VFDOH Larger production runs allow you
Australiawasourmaingoodsandservicesexport WR VSUHDG WKH ¿[HG FRVWV RI \RXU SODQW HTXLSPHQW DQG
GHVWLQDWLRQ IRU WKH \HDU HQGHG -XQH ZLWK D FRPELQHG factorycostsoverthelargerruns; givingyouareduced
goods and services export total of $13.0 billion. But China perunitcost.
wascatchingupfast,withatotalof$12.1billion. ‡ 6HDVRQDO ÀXFWXDWLRQV 7KHVHDVRQDOÀXFWXDWLRQV\RXU
New Zealand is recognised internationally as a country business may experience in New Zealand can be reduced
that is innovative, creative and demonstrates ingenuity E\ H[SRUWLQJ HVSHFLDOO\ WR QRUWKHUQ KHPLVSKHUH PDUNHWV
in the development of high quality products, increasingly UHVXOWLQJ LQ D PRUH HYHQ FDVKÀRZ DQG VWDEOH ZRUNIRUFH
in demand, especially in the new emerging consumer • Price competitiveness: Your business can achieve,
marketsofAsia. throughlargerproductionrunsonanongoingbasis, a
Moreimportantly, thereisagrowing awarenessamong price advantage on the domestic market, resulting in
New Zealand businesses of exporting’s potential to gaining a greater share of the domestic market.
generate new sources of revenue. ‡ 5HGXFH LQSXW FRVWV Exports will permit the

16 NZ Export & Trade Handbook 2018