Page 21 - Export and Trade

International Trade

• Do you have a strategy to protect your Building on a sound foundation
IP from foreign competitors copying your Your export plan covering forecasts, budgets and
design or service? Work with a patent FDVKÀRZV IRU WKH ¿UVW WKUHH \HDUV ZLOO QHHG WR
attorney who has international experience be superimposed on your business’s established
to determine how best to protect your trade EXGJHWV DQG FDVKÀRZV $Q RSHUDWLRQDO SODQ DQG
mark, patents, designs or software in your monitoring and reporting system should also be put
intended market. in place. Regular and frank communication with your
• Have you determined how you will receive accountant and bank manager will facilitate greater
payments from overseas markets and the XQGHUVWDQGLQJ RI WKH HEEV DQG ÀRZV H[SRUW WUDGH
terms for trade, including how these terms will impose on your business.
will impact on your cashflow? Do you know Other exporting basics to watch include
what the options are, letters of credit, etc? customs compliance, both in New Zealand and
• Do you have the finance to support getting your destination country, transport logistics and
into exporting? Or would you need to access requirements, and compliance with the relevant
additional finance? laws and requirements in your destination country.
• Have you worked out an accurate three- Developing reliable local contacts in your
year cashflow forecast covering your inputs destination market will ease the path to set up
(research, airfares, accommodation, trade and do business. Your local contacts – whether
IDLUV VDOHV SURPRWLRQ HWF DQG ZKHWKHU WKH agents, representatives or employees – will
opportunity provides a reasonable return on play an important role in helping you deal with
\RXU LQYHVWPHQW DQG ZKHQ E\ " an unfamiliar culture. It is important that these

Reach your

exporting goals

EX OORRR
ES ENNN IA S New Zealand Trade and Enterprise’s
S Export Essentials workshops give
you proven methods for successful
exporting so you can accelerate
your international growth plan.

RVE ERV V
Learn more: nzte.govt.nz/exportessentials E E
8 S E E E E 21 188 S 28 28

NZ Export & Trade Handbook 2018 19