Page 4 - Communicate

Q1 2018 | CONTENTS
Contents

FEATURES DEPARTMENTS
06 Advertising. A breakdown of Kantar Millward 22 X-pert File. Ipsos’s Pinaki Banerjee on the
Brown’s predictions for 2018 changing portrayal of women in advertising and its
12 Advertising. Is the merger of consultancies and effect on brand perception
agencies the new model? 26 X-pert File. Leo Burnett’s Danielle Jamal on the
14 Digital. Is Facebook’s newsfeed breaking up with real value of data
news? 32 Media work. Centrepoint advocates greediness in
18 Event. Everything we learned at CES 2018 new campaign
34 Media work. Cleartrip encourages pseudo
travelers to fake it
36 Media work. Volkswagen and Twitter push
boundaries in new activation
38 Work. A selection from the regional and
international creative scene

Q1 2018

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