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N E WS
BEAUTY
LISA PRICE
A VISIONARY WHO
TRANSFORMED HER HOBBY
“ONE OF THE THINGS THAT I AM AND THAT
DEFINES ME IS CAROL’S DAUGHTER. [MY MOM] INTO A MULTIMILLION-DOLLAR
WAS ALSO MY BEST FRIEND. SHE WAS MY BEAUTY EMPIRE
COUNSELOR AND I MISS HER MORE AND MORE
WITH EACH PASSING DAY”
isa Price is one of those women Carol’s Daughter started 20 years the things that I was and a list of the
Lwho doesn’t let anything get in her ago in your Brooklyn kitchen. Tell things I wanted to be. I thought that
way. Despite what many people us about your brand’s early days. this way I would continue to affirm
might think, Carol’s Daughter was As a business, Carol’s Daughter something positive about myself
not always the big company that it is started in 1993, and was born of my and it would reference the existence
today. In the 80s, Lisa had her own love for fragrances and my hobby of something grand. One of the
beauty line that she made in her making my own aromas, experi- things that I am and that define me
Brooklyn kitchen. Decades later, the menting and making my own prod- is that I’m Carol’s daughter.
brand generates millions of dollars ucts. I started giving lotions as gifts
every year, while reinventing itself to friends and family members, What is your relationship with your
and adapting to all types of women. and one day my mom suggested mother like? My mother died on
HOLA! USA sat down for a chat with that I sell them at the church flea February 14, 2003. She was my mom
this amazing woman, who told us the market. That’s how it become and also my best friend. She was my
secret to her success and about how something more than a hobby. counselor and, with each passing
her mother encouraged her to found day, I miss her more and more.
the beauty company that would be Why did you decide to name it Car-
CAROL’S DAUGHTER
named after her, Carol’s Daughter. ol’s Daughter? I made a list of all of L’Oréal bought your brand in 2014.
46 H OL A. C O M