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the famous fashion district. Designed together of his trips, to Mecca in Saudi Arabia, acquires the DESIGNED
with Italian architect, Paolo Lucchetta, and with same essence that the king is personally produce. TOGETHER WITH
250 m2 of floor space, the venue will be a concept Then I do not pay the his purchase, refine and ITALIAN ARCHITECT,
store showcasing all the brand’s collections and further makes this essence to compose a refined PAOLO LUCCHETTA,
will become a meeting point for fashion aesthe- product also peri discerning noses. Legend has it AND WITH 250
tes. English designer, John Field, will be in charge that the basic product, is a pheromone that the M² OF FLOOR
SPACE,
of visual concepts. The new flagship store with its Uzbek goats produce when they are not well, THE VENUE WILL BE
original and innovative interior design will mirror while looking for a magic stone that exists only A CONCEPT STORE
the sharp and sober identity of the brand and will in the mountains of the place, once trovatola, rub SHOWCASING
turn the spotlight on a new canon of elegance the fleece and rilascaino an organic material that ALL THE BRAND’S
made of meticulous details under the banner of pastors of place collect. This is the basis of this COLLECTIONS.
“Made in Italy”. The Ferudtin man I met on this oc- fantastic scent. I love the stories and legends, and
casion I was very impressed, for its natural appeal as a RE Magi came from afar, full of street Ferudtin
of one who came from afar, from a country rich in gifts they will have a long. It will not be a shoo-
traditions and culture so different than ours. I says ting star, but a great splendor star in the firma-
goodbye with a very welcome gift, a bottle of his ment of international men’s fashion.
“eau de toilette” which he expressly ideata.In one www.ferutdinzakirov.com

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