Page 160 - Bespoke_the_chic_and_the_cool

Born in Taškent in 1967 into an important family stion that came to mind. Usually the first meeting THE PERFECT
of politicians and academics, Ferutdin Zakirov is imprinted on a person. The close of Ferudtin COMBINATION
opened in the early 90s a multi-brand boutique hand is masculine and vigorous but at the same OF ITS PRODUCTS
focused on high-fashion brands for men Europa time gentle, like the stretch from somatic Uzbek MUST HAVE TWO
Exclusive in his hometown, following his passion smart fighter but dressed like a gentleman just COMPONENTS,
for fashion. And soon afterwards another store came from trying to tailor a big Savile Row cutter THE QUALITY
OF THE BASIC
opened in Moscow. It’s during this period, while After the Soviet Empire, as his fellow country- PRODUCT AND
Zakirov is constantly going back and forth betwe- men, Ferudtin is being done, in love with fashion STYLE IN ITS FINAL
en Milan and Paris looking for the ultimate luxury and the world is. The turning point in the late 90s, REALIZATION.
to bring in his stores, that he developed a perso- the entrepreneur launched Feru (luxury brand)
nal style concept for men which in March 2010 and Ferublu (premium brand), two labels of his
inspired him to open his first menswear brand own, with which Zakirov brought the beauty of
store in Taškent. Ferudtin Zakirov, such as Carne- Italian haute couture on the whole Russian ter-
ades of Alessandro Manzoni: who was he? Just ritory, in Uzbekistan and Kazakhstan, through
crossed the threshold of its prestigious boutique a retail network that kept growing up to 2015,
in Milan, a marble temple and impactful parquet, year that marked the end of this experience.
dedicated to elegant men, this is the first que- Ferutdin Zakirov has a concept of elegance for

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