Page 191 - Bespoke_the_chic_and_the_cool

TELA GENOA IS
THE NAME THAT
IDENTIFIES FABRICS
OF COTTON AND
LINEN, USED SINCE
THE XVI CENTURY
Each pair of jeans is a “masterpiece” as well as “working impact in changing modern fashion, was invented in BY THE GENOVESE
item”. The first step to make an authentic product is the Genoa. Enclosed in a cord with the emblem of the Ita- MERCANTILE
choice of material, the fabric selection is the best in the lian flag on the top, the graphic symbolism represents MARINE. FROM
world range: from the smallest Japanese craftsmen who the features of the brand. The typical standard of the THIS, THE WORD
still weave with old shuttle loom to the most historical Renaissance age testifies the creative Italian revolution, JEANS WHICH
Japanese company Kuroki, till to the best Italian weaver. the cult of beauty becomes popular and it will represent DERIVES FROM
“JANNES”, THE
The aim is to reproduce a high quality piece of art accor- the Italian DNA in the world. The cord leads to the nau- ENGLISH NAME OF
ding to the traditional Italian style: every jeans is a very tical origins of the “TELA GENOVA”. This fabric, originally GENOA CITY.
fine exemplar, unique and revolutionary. When culture, structured with the weave in cotton and the warp in
quality and tradition come together, History becomes linen, was used in the shining mercantile Genoa as sails
Legend. In 1515, the jeans fabric, which had such an cover since it was very resistant and later to make hea-

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