Page 90 - Bespoke_the_chic_and_the_cool

is born tailor made yacht designed and built as own sector. From April 4th to 9th, on the occa-
villas, with spaces enriched by precious objects sion of the FuoriSalone 2017, the company has
of superstars such as Rodolfo Dordoni, Antonio been in Milan in the spaces of La Triennale, with
Citterio Patricia Viel interiors, Piero Lissoni and the “Sanlorenzo: The sea in Milan” installation.
big brands such as lenses, Roda, Artemide, Flos, The event was conceived to immerse the au-
Boffi and Flexform, chosen always tailored to the dience in the world of Yacht Design, altering the
demands of shipowners. Which can now also city’s landscape: the area in front of La Triennale
choose the new Sanlorenzo SL78, awarded Best di Milano was transformed into various seas that
Exterior Design (in the category motor boats alternate by means of a large projection on the
from 24 to 38 meters), at its world premiere at ground, evoking a hypothetical ocean crossing
the last Cannes Festival Yachting. The new gem in the remotest places on the planet, while at the
features a planing fiberglass hull 25 meters long, foot of La Triennale stairway a “dock” permitted
shaped by current lines but refined, it made the visitors to view a projection “au bord de la mer”.
sign of Sanlorenzo perfection, with quality mate- The installation involved the interior spaces of
rials, handcrafted finishes, maximum customiza- the foundation as well, where an entire room
tion, high technology research, paying extreme was dedicated to the presentation of the great
attention to detail and handcrafted finishes. For families of yachts produced by Sanlorenzo (SL,
a continuous innovation in tradition, elegance SD and Superyacht) and to the narrative of the
and Italian style. The most iconic Italian shipyard collaborations with Dordoni Architetti, the stu-
has selected the princely rendez-vous of the dio Antonio Citterio, Patricia Viel, and Piero Lis-
world of design to tell its story, communicating soni.
that transversality that has made it unique in its www.sanlorenzoyacht.com

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