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Science and technology
      78                                                                           The Economist December 9th 2017

                                                                                 Also in this section
                                                                              79 Cleaning rivers with mussels
                                                                              79 Gender in academia
                                                                              80 Portable DNA sequencing
















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        Artificial intelligence                                               machine-vision algorithms to the video
        Algorithm is gonna get you                                           feeds from the cameras in Target’s stores.
                                                                             Retailers employ behavioural experts to
                                                                             watch such videos so they can work out
                                                                             how people use their stores and where to
                                                                             place goodsto the bestadvantage. With the
                                                                             rightalgorithms, Targetcould automate the
                                                                             process and run it in real time.
        LONG BEACH, CALIFORNIA                                                 Many firms were also putting on a
        Machine learning’s big shindig
                                                                             show as part of the battle for AI talent.
             ORPORATE conferences still suck.”  accelerate the pace of research into a form  They included Mercedes-Benz, a first-time
        “CSo read the T-shirt sported by Ben  ofmachine learning known as deep learn-  sponsor, which is trying to recruit data sci-
        Recht, a professor at the University of Cali-  ing, leading to huge advances in image rec-  entists to work on its autonomous cars.
        fornia, Berkeley, ashe collected an award at  ognition in 2012. Deep learning, which  The German producer is already some
        the Neural Information Processing Sys-  stacksmanyneural networkson top of one  way down the road, with Rigel Smiroldo,
        tems(NIPS) conference thisweek. DrRecht,  another to learn the features of giant data-  the firm’s machine-learning boss in North
        pictured above in lecture mode, was prot-  bases, now powers the image-processing  America, happy to recite how the E-class
        esting against the flood of corporate mon-  operationsoffirmslike Facebookand Goo-  Mercedes he drove to NIPS handled 250
        ey pouring into NIPS, aping the words Kurt  gle. As machines, trained with heaps of  miles of highway driving without him
        Cobain wrote on a T-shirt when he ap-  data to develop cleveralgorithms, have be-  needingto intervene.
        peared on the coverofRollingStone in 1992.   come capable of carrying out more and
           “It’s not an academic conference any-  more tasks, so interest has grown. Google  Yes, no and now, maybe
        more,” Dr Recht says wistfully, perched in  wassponsoringNIPSby2010, and thisyear  Mr Smiroldo does put his finger on one of
        the Californian sun on the steps of the  all ofthe world’slargesttech firmscould be  the main trends at this year’s NIPS:  the
        Long Beach Convention Centre. He com-  found on the sponsorsheet.    merging of Bayesian statistics with deep
        plains that folk would rather go to cor-  For the 7,850 attendees, the big draw is  learning. Instead of algorithms presenting
        porate-sponsored parties these days (In-  the algorithms presented in halls heaving  deterministic “yes” or “no” results to que-
        tel’s featured Flo Rida, a rapper), than  with mostly male bodies (90% of the au-  ries, new systems are able to offer up more
        poster sessions. AI, it seems, is the new  thors ofNIPS papers were male this year, a  probabilistic inferences about the world.
        rockand roll.                      gender imbalance widely found in sci-  This is particularly useful for Mercedes-
           NIPS began in 1987 as a humble little  ence—see later story). They hang on every  Benz, which needs driverless cars that can
        conference on an obscure branch ofmach-  word of AI wisdom imparted by luminar-  handle tricky situations. Instead of an al-
        ine learning called neural networks. It  ies from Google and Microsoft; pore over a  gorithm simply determining ifan object in
        spent the first 13 years of its life in Denver,  dizzying number of advances (laid out in  the road is a pedestrian or a plastic bag, a
        then moved to Vancouver for a decade. It  more than 670 published papers) from the  system using Bayesian learning offers a
        used to be a quiet affair, with a few hun-  likes of Facebook, DeepMind (a unit of  more nuanced view that will allow AI sys-
        dred mathy computerscientists coming to-  Google) and Tencent; and devourstories of  tems to handle uncertainty better.
        gether to explain how they had solved  novel ways to train machines to perform  Netflix already uses data science to rec-
        some abstract problem in a new way.   useful tasks.                  ommend shows to its subscribers. Nirmal
           Then, at the 2003 conference, Geoffrey  Those storiescome notjustfrom the big  Govind, who develops algorithms at the
        Hinton, a British polymath, and a cabal of  names of technology, but also from more  firm, was on the lookout at NIPS for new,
        AI researchers founded the Neural Com-  old-fangled companies, such as Target, a  improved versions that can handle imag-
        putation & Adaptive Perception (NCAP)  bricks-and-mortarAmerican retailer. Brian  ery and video. The firm is particularly in-
        working group. As a proponent of neural  Copeland, one of the firm’s data scientists  terested in automating the generation of
        networks, DrHinton and the group helped  in Minneapolis, says he is trying to apply  promotional material around its original  1
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