Page 3 - Gulf Marketing Review
P. 3
HIND ABDUL HAMIED SEDDIQI, CHIEF
MARKETING AND COMMUNICATIONS OFFICER,
SEDDIQI HOLDING
t=QN ^N XNZ LNV\ ?ã= WV
T]`]Za PWWM[ _RTT UJSN R\
UWZN N`XNV[R^N OWZ [QWXXNZ[u
Issue 275- December 2017/February 2018 – PAGE 40
24%
PERCENTAGE OF MILLENNIALS REGULARLY LOCATING PRODUCTS WITHIN A COMPANY’S MOBILE APP WHEN SHOPPING PAGE 64
LOOKING AHEAD 2018
CONTENTS
06 Media: 4JURN ãVP][ .NX]\a 16 Cover Story: 2W_ # _RTT TWWS 44 Case Study: 7NTR[[J @RVP NTM
.RZNL\WZ WO ,,- @WZTM TRSN JVM QW_ UJZSN\NZ[ XNZLNR^N ;NPRWVJT 1NVNZJT 7JVJPNZ ;N\JRT
<NZ^RLN 1ZW]X JVM /MR\WZRJT \QN ZR[S[ \QJ\ TRN JQNJM 7JZSN\RVP ãT 0]\\JRU 1ZW]X
.RZNL\WZ WO ,,- 1TWKJT ;NJT /[\J\N [XNJS[ WV \QN UJâWZ
8N_[ \JTS[ JKW]\ \QN UNMRJ 40 C-Suite: 2RVM ãKM]T 2JURNM LQJTTNVPN[ OWZ \QN 1]TOs[ ZNJT N[\J\N
KNQNUW\Qs[ O]\]ZN [\ZJ\NPa RV \QN <NMMRYR -QRNO 7JZSN\RVP JVM UJZSN\NZ[
7RMMTN /J[\ -WUU]VRLJ\RWV[ 9O LNZ <NMMRYR
2WTMRVP WV _Qa L][\WUNZ 48 C-Suite: 4WQV ãTTNZ\ -79 WO
12 Digital: 0R^N VW\N_WZ\Qa 1-- N`XNZRNVLN QJ[ KNLWUN UWZN 7L6JZNV =NLQVWTWPa 1ZW]X \QN
[\JZ\ ]X[ _QW[N WOONZRVP[ JZN RUXWZ\JV\ VW_ OWZ T]`]Za ZN\JRTNZ[ RLWVRL ,ZR\R[Q 0WZU]TJ 9VN ZJLRVP
QNTXRVP ZNPRWVJT UJZSN\NZ[ \QJV N^NZ \NJU JVM []XNZLJZ UJV]OJL\]ZNZ
DECEMBER 2017/FEBRUARY 2018 I GULF MARKETING REVIEW I 3