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MANAGING EDITOR Sunil Kumar Singh
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Issue 275- December 2017/February 2018
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on how CMOs can stay relevant 64 Digital: Riad Aoun, Marketing
in 2018 and Communications Manager, FOUNDER Yasser Hawari Co-CEO Alexandre Hawari
IBM Middle East & Pakistan, Co-CEO Julien Hawari EDITORIAL DIRECTOR Elizabeth
52 Marketing: Why is content discusses how companies McGlynn VP OPERATIONAL Aziz Kamel FINANCE AND
marketing a strategy tool for the can digitise their customer ACCOUNTS DIRECTOR Girish Kumar
entire C-suite? experience successfully HEAD OF CIRCULATION Harish Raghavan -
h.raghavan@mediaquestcorp.com
54 Strategy: Andrew Stephen of KSA GM Walid Ramadan - walid@mediaquestcorp.
Oxford’s Saïd Business School, com - Tel: +966 1 419 4061
says there is an untapped force LEBANON GM Peggy El-Zyr - peggy@mediaquestcorp.
WO RV ]NVLNZ[ \QJ\ KZJVM[ VNNM com - Tel: +961 1 492 801
12% Tel: +33 1 4766 46 00
to know NORTH AFRICA GM Manuel Dias - dias@arabies.com -
58 C-Suite: Yousuf Kazim, CEO,
Jumeirah Golf Estates, on what
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Opinions expressed in GMR do not necessarily represent the views of the
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62 Strategy: Why are we still failing in the last year Printed by: United Printing & Publishing
to localize our marketing strategy? – PAGE 06
4 I GULF MARKETING REVIEW I DECEMBER 2017/FEBRUARY 2018
