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Ipsos Connect
Ipsos Connect offers a new monitoring tool, Statex-Online, that measures all online advertising
activities covering websites and social platforms. The digital advertising intelligence delivers
gross estimated Ad impressions and gross estimated Ad spends, and provides more than 20
KPIs and metrics in the MENA region. Statex users benefit from a comprehensive analysis by
covering offline and online media in one competitive report.
@IPSOSMENA GAME CHANGERS
www.ipsos.com