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q IRAQ IS A COUNTRY WITH
                                                         RICH HERITAGE AND STRATEGIC
                                                         IMPORTANCE FOR THE REGION”

                                                         Mudassir Sheikha,  co-founder and CEO of Careem





                      Baghdad
                                     JORDAN                         JORDAN                    IRAQ
         Amman

                                    Tourism                     Embraer                     Careem

                                    revenues up by              presents                    announces
                                    12.5% in 2017               partnership                 launch of Iraq
                                                                offer to RJ                 operations
                                    Jordan’s tourism revenues
                                    in 2017 increased by 12.5 per   In response to Royal Jordanian’s   Ride-hailing service Careem
                                    cent, up to $4.6bn, compared   (RJ) request for proposals for   has launched its services in
                                    to $4.1bn in 2016, the      a renewal of its fl eet, Brazil’s   the Iraqi capital of Baghdad.
                                    Central Bank of Jordan (CBJ)   Embraer last Wednesday   Through flexible payment
                                    announced last Thursday.    presented in Amman its value   options – including cash,
                                      CBJ said in a statement,   proposition for the Jordanian   credit card, or Careem credit
                                    carried by the Jordan News   airline and introduced the latest   – residents will be able to avail
                                    Agency, Petra, that the     updates of its new E2 aircraft.   of the service 24/7 via the app
                                    increase was mainly due to    Jorge Ramos de Oliveira,   that uses GPS technology to
                                    an 8.7 percent rise in the total   CEO of Embraer in Europe, the   ensure accurate pick-ups.
                                    number of tourists in 2017.   Middle East and Africa (EMEA),   Careem, which operates
                                      In December 2017, the     noted that “the E2 aircraft family   in more than 90 cities across
                                    kingdom’s revenues from     represents the most advanced   more than 13 countries, plans
                                    tourism went up by 9.1      travel solution to compete   to expand in more cities
                                    percent, reaching a total of   effi ciently and profi tably, while   across Iraq in the near future.
                                    $340.9m, compared to the    offering unmatched remarkable   The Dubai-based company
                                    same month in 2016,. The    experiences to the passengers”.  said the move will help
         q THE E2 AIRCRAFT          number of tourists increased   RJ expressed enthusaism   towards its goal of creating
         FAMILY REPRESENTS          by 6.2 percent compared to   although questioned Embraer’s   one million jobs across the
                                    the same month in 2016.
                                                                                            MENA region by 2018.
                                                                ability to service a MENA country.
         THE MOST                     The number of overnight
         ADVANCED TRAVEL            tourists until the end of    IN FOCUS
         SOLUTION TO                November 2017 amounted
                                    to 3.911 million visitors,
         COMPETE                    compared with 3.574 million
         EFFICIENTLY AND            during the same 11 months
         PROFITABLY”                of last year, according to
                                    Tourism Ministry figures.
         Jorge Ramos de Oliveira,     Tourism has historically
         CEO of Embraer in EMEA     been a key contributor to
                                    Jordan’s economy.





                                    8.7%



                                    The growth in the total      u  Khaled Ali, the 45-year-old human rights lawyer seen as the last real
        u Jordan’s tourism revenues reached   number of tourists visiting   challenger to Egypt’s Abdel Fattah El Sisi, last Wednesday quit the race to be
        $340.9m last month          Jordan last year             president, the latest in a string of potential candidates to withdraw.

        arabianbusiness.com                                                                                         17
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