Page 26 - Images Retail January 2018

CENTER STAGE

SRI SRI TATTVA

TO OPEN 1,000

NEW STORES IN

INDIA the next few years, through a

partnership with Franchise
– By Charu Lamba India. Varchaswi also
indicated that 600 stores will
The expansion of Sri be opened this year.
Sri Tattva will take the “We are also expanding and therapists, Panchakarma Pariksha) camps and
number of countries our personal care range, and Wellness Centers, spas and ailment specifi c as well as
where the brand is home care and pooja ranges,” clinics, and manufacturing rejuvenating treatments at its
present to 60 from he said. facilities driven by technology multiple centers.
current 30 … Th e brand intends to and stringent control systems Th e brand takes immense
launch about 20-25 products and widely growing franchise care in maintaining hygiene
in the next one month in and retail presence, the brand and safety standards in
he FMCG these various categories. has a holistic approach to manufacturing products right
brand Sri Sri It has also launched an health and wellness. from sourcing of raw material
Tattva plans apparel range with Indian Sri Sri Tattva (formerly till they reach our end
to launch its ethnic wear, which will sell known as Sri Sri Ayurveda) customers. Th eir frontrunner
products in 30 online and through the app, comes with a goal of products like Ojasvita (Health
T new countries he said, while unveiling a promoting health and Drink), Cow’s pure ghee,
with a focus on Latin range of healthy cookies in wellness through its range immunity builder Shakti
America, including Brazil and collaboration with Bengaluru of genuine off erings, Drops, Sudanta (Herbal)
Argentina. Th is expansion will based biscuit maker Unibic innovatively derived from Toothpaste and range of
take the number of countries Foods India. ancient science of Ayurveda. Facewash are very popular.
where the brand is present to Th e company has set Leading the modern world Sri Sri Tattva has products
60 from 30 currently. up two more factories in towards healthy and happy in multiple categories
“We will launch Sri Sri Bengaluru for its personal living through pure, authentic of Ayurveda Medicines,
Tattva brand of products in care range. and eff ective products defi nes supplements, food products,
30 new countries with a focus the objective of the brand Personal Care products,
on Latin America, including Sri Sri Tattva: The Brand towards its ultimate vision. Home Care and cleaning
Brazil and Argentina. We are Sri Sri Tattva has been products as well as Incense
already present in countries established by committed Inspiration and Fragrances for home and
in Middle East, Far East, individuals with nearly four Sri Sri Tattva is inspired by personal use.
and Russia, where we will decades of experience. With the vision of Gurudev Sri Sri Th ere is a major focus
further expand our range,” a 360-degree approach Ravishankar – ‘to lead the towards the brand’s
said Arvind Varchaswi, MD, including a College of world towards happy and rapidly growing retail
FMCG fi rm. Ayurvedic Science and healthy living’. presence through multiple
Th e company also plans to Research, a state of the art Th e brand represents a mediums including modern
launch 1,000 new stores in hospital, inspired doctors strong commitment to social supermarket chains. Th rough
responsibility and proudly general shops and the soon-
supports the Art of Living to-be-launched Sri Sri Tattva
foundation’s rural and social franchise stores, the brand
welfare projects. aims to enhance the presence
of its product range across
How Sri Sri Tattva is India.
diff erent? Sri Sri Tattva’s online stores
Sri Sri Tattva has highly via website srisritattva.com
experienced Ayurveda and its mobile app caters to
Vaidyacharyas, health and home delivery orders across
Pulse Diagnosis (Nadi India.

26 | IMAGES RETAIL | JANUARY 2018