Page 43 - Images Retail January 2018

EMERGING BRAND

GO COLORS OPENS 200TH STORE AT

HIGH STREET PHOENIX MUMBAI

– By IMAGES Retail Bureau eading women’s legwear brand Go Colors, has opened its 200 store in High Street
th
th
The 200th store is a Phoenix at Lower Parel Mumbai. With this store – its 30 EBO in Mumbai – Go
testament to Go Colors Colors has moved ahead in its expansion, while strengthening its footprint in one of
for its ability to create India’s major metropolitan cities.
“We’d love for everyone to experience the phenomenon that Go Colors is, to
a branded legwear L soak in the comfort and classy fi nish of chic and colourful dressing. Customers
segment in a space visiting High Street Phoenix can buy all their legwear needs at one Go! Th e store provides an
which was completely international shopping experience for its customers. With the widest range of women’s legwear
unorganised till a few from ethnic to Indo-Western, to denims,we have the right legwear style for every occasion,” said
years ago. It has also CEO, Go Colors, Gautam Sarogi,at the launch of the brand EBO.
managed gather a loyal Th e 200th store is a testament to Go Colors for its ability to create a branded legwear segment
customer base, catering in a space which was completely unorganised till a few years ago. It has also managed gather a
to a class of consumers loyal customer base, catering to a class of consumers who prefer buying quality products.
who prefer buying Th e brand has been at the forefront of giving customers a lot of choice and options in
quality products … the legwear segment under one roof. It off ers consumers the widest variety of products,
empowering women to choose and spruce up their wardrobe and experiment with new styles
including Kurti Pants, Jeggings, Palazzo, Pencil Pants, Super Stretch
Denims , Culottes and the regular leggings.
And all of these styles are available in a dazzling array of 120 colors.
Th e brand has been investing in the brick-and-mortar model, while
giving a huge boost to its Omnichannel retail model. Th eir mainstay
is to ensure that customer convenience is prioritised, and that the
customer should be able to get the product she needs at the store
closest to her.
Currently, Go Colors has 200 exclusive brand outlets across high
streets and leading malls in over 48 cities. It also has presence in large
format stores like Reliance Trends, Shoppers Stop and Central among
others. Th e brand’s products are also available on major shopping
portals in the country including Myntra, Jabong and Amazon.

JANUARY 2018 | IMAGES RETAIL | 43