Page 38 - Images Retail January 2018

FOCUS

‘THE FOCUS

OF PRISMA IS

ON CREATING

INTERNATIONAL

STANDARDS FOR

CONSUMERS’

– By IMAGES Retail Bureau
A premium product opening up of exclusive companies like JLL, Shoppers strategy, the management
from the house of stores and the company’s Stop and Raymond – who help understands that an
Poomex, Prisma caters e-commerce focus. the brand take its business amalgamation of offl ine
to both men and women “Prisma originates from the forward in an intelligent and online is the future of
in the sportswear, city of Tirupur in Tamil Nadu. manner. “I think our brand retail and expansion into
leisure and essential It’s a part of Poomex Group, evolution comes from the fact e-commerce is defi nitely on
wear segments. It is a company which boasts of that we focus on quality, and the radar.
our customer – in the sense
a 40-year-old legacy. Prisma
“So, although we don’t have
one of the fastest started around fi ve years ago that our product is designed an Omnichannel strategy
growing companies in and we are catering to the keeping the customer’s needs yet, we are well on the way to
the category… outerwear garments category in mind. Th at’s the only way planning and implementing
for both men and women,” to stay ahead in a market one soon. For the time being,
he apparel he said. which is seeing a lot of players our products are available
market in India “We have recently entered coming in and in which huge on some e-commerce sites
is evolving. into the retail market and are amounts of capital is being and we are looking for more
Consumer working to expand our reach. invested,” Jain explained. exclusive sites. We also have
tastes and We are opening exclusive our own website, myprisma.
T demands are stores for men and women. Location Preference in, where patrons can go and
advancing at a fast pace. Th ey A couple of fl agship stores In the next phase, Prisma purchase our products,” Jain
want contemporary fi ts and are also in the pipeline,” he will be focusing on the North said.
styles and one homegrown added. As of now, Prisma has Indian market. By the end of Prisma is currently doing
brand which is giving them fi ve stores down South, fi ve 2017, the brand aims to have `80 crore worth business from
all this and much more is in Mumbai and one franchise between 10 and 15 stores its stores.
Prisma. A premium product outlet in Pune. All of these across the nation with fresh “Since we are almost
from the house of Poomex, are exclusive brand outlets. plans for 2018 underway. doubling our turnover every
Prisma caters to both men Th e brand is also looking at “We prefer to open stores year, we hope to take this
and women in the sportswear, opening fi ve more franchise everywhere – malls and high fi gure over `150 crore by
leisure and essential wear stores in Gujarat. streets. We have around 40 2018 end. We also hope to
segments. It is one of the “We are expanding carefully distributors across the nation take our revenue from the
fastest growing companies in – going region by region. We who help us identify the digital medium to between 5
the category. With a state- have made our presence best locations. One of our and 10 percent of our annual
of-art facility at its disposal, felt in the Southern region fl agship stores is located in turnover,” said Jain.
the focus is on creating an with fi ve EBOs and 3,500 one of Tirupur’s premium He stated that his brand
international benchmark with MBOs and now we are slowly high streets. Currently, we are was not bound to any
originality, great styling and inching up, exploring the focusing on malls where we particular category and that
the best of quality. market for EBOs, MBOs and are assured of walk-ins and they were “very focused on
In an exclusive chat with franchise outlets,” Jain said. increased sales,” he stated. category expansion”.
IMAGES Retail Bureau, Th e Prisma management “We will be coming out
Ajay Kumar Jain, Executive is also working with many E-commerce Focus a complete new range of
Director Prisma, talked about consultants in the retail sector While the brand has yet to products very soon,” Jain
the origins of his brand, – top levels experts from develop an Omnichannel concluded.

38 | IMAGES RETAIL | JANUARY 2018