Page 75 - Images Retail January 2018

RETAIL IN RESTAURANTS

that patrons can take home,
to work, use as gifts or collect
as souvenirs. Targeted at the
brand’s loyal clientele, this
line aims to carve a niche in
the retail space.”
Beerosphere, Th e Beer
Café’s new range of quirky
and utilitarian products,
off ers various unique gadgets
like Spin Chill, Chill Puck
and USB Can Cooler, besides
other merchandise.
Th e battery-operated Spin fl avours which Nando’s sells premium F&B services with
Chill (patented) helps to chill in India are priced at `390 for multiple cuisines on off er.
your beer in two minutes. All 250 ml and `250 for 125 ml.
one needs to do is to fi x the Making the Whole
beer bottle in the cavity and Engaging Customers Restaurant Profitable
spin it for a minute in an ice Ciclo Café, a haven for Retail stores in restaurants
bucket. Remove it and serve cycling enthusiasts and not just attract consumers,
the beer chilled. already a popular name but also helps restaurants
Another interesting within hospitality and cycling make every nook and cranny
gadget is the Sonic Foamer circuits, is also retailing profi table. Take for example section contributes around
(patented). It comes in high-end cycles, along with Too Indian, which has tied- 10-15 percent of the actual
handy when you leave your delectable food. up with organic farmers, restaurant sales,” revealed
carbonated beverage out for Ashish Th adani, CEO, Ciclo home chefs and small-scale Puri. Resonating the same,
too long and it loses its froth. Café, revealed, “Apart from entrepreneurs like Little Farm, Singh said, “We see the
Pour two teaspoons of water just attracting customers with Home Bakery, Miss Sue for an retail business in restaurants
in the cavity, switch it on, merchandise retailing, the uninterrupted supply of retail growing in the coming years.
place your drink on the plate idea is also to engage with the products. Five years from now, the
and you can see the bubbles dine in customers. While they “Th e basic reason of product retailing business
rise up. Th e drink gets its froth are waiting for a meal or while introducing food retailing at branded Beerosphere is
back. walking through the outlet, my restaurant ‘Too Indian’ expected to generate `150
A number of other gifting the merchandise creates is that we are paying rent crore. We have around 1500
products such as cushion curiosity and engages the for every bit of space of the SKU’s at the moment and will
covers, playing cards, customers further.” restaurant. We are paying add 100 more products soon
glassware, candles, laptop “Th e concept of Ciclo Café equal rent for the fl oor as this year.”
sleeves, etc are also available. is not just to have a cycling- well as walls. So, we thought Similarly, the retailing
inspired cafe adorned with of utilising the walls and business contributes between
Restaurant Standard furniture, lights and other introducing a modern-day 5-10 percent of the overall
Dishes at Home artefacts inspired by bicycle shopping area within the sales at Ciclo Café.
South African restaurant parts but also to bring restaurant,” said Varun Puri, Sameer Lamba, Managing
chain, Nando’s has recently bicycle culture and a lifestyle Owner, Viva Hospitality. Director, Kwal’s Group is
introduced its sauces in centered around cycling. We “Apart from tableware, also of the same opinion.
India with the idea of aim to give Indian cyclists glassware and cutlery, the “Retailing at restaurants is
letting customers replicate world class equipment to walls showcase more than just going to grow and soon
restaurant taste at home. enable them to improve their 500 products including at IHOP and Potbelly we
Sumeet Yadav, CEO, skills and eventually do well organic quinoa, savouries, are planning to launch our
Nando’s Restaurant India nationally and internationally organic matthis, pickles, jams, merchandise as it helps us
said, “Globally, we have in this sport,” he stated. marmalades and spices – to earn extra revenue,” he said.
something called the grocery Th e café is a one-stop-shop name just a few – which “Th e things we will be
division which specialises in for the sales and service of customers can buy when they retailing include IHOP
FMCG business. So, our job premium bicycles, cycling come in to dine,” he added. Pancake Mix, Potbelly
in that sense is that we project merchandise and accessories, Chilli and Mustard Sauce.
the brand as it is, and sauces expert advice on cycling, and Additional Revenue We are looking forward to
fi ll the big gap. We also retail customized cycle rides – all Retail outlets at restaurants drive brand home and get
them online.” accompanied with world- also bring in extra revenue traffi c to our restaurants,” he
Th e six Peri Peri sauce class hospitality in the form of for owners. “Our retail concluded.

JANUARY 2018 | IMAGES RETAIL | 75