Page 72 - Images Retail January 2018

DYNAMICS

and the above just proves creams one can have. When I becoming the melting pot
the point. Mumbai’s Jumbo was looking to start a business of India with a lot of people
King that revolutionized the of my own, Pabrai’s off ered from diff erent cities across the
simple vada pav making it the perfect combination of country settling in there. Th is
look like a desi version of the a diff erentiated off ering and most certainly gives a fi llip to
burger, spread itself across a potential to become really the food industry in the city.
the country through the big. Th is was one of the prime Yumlok, Bengaluru’s street
franchise route. Similarly, reasons I got into it.” food restaurant plans to invest
Natural Ice Creams too made Out of the four stores `50 crore in setting close to 50
inroads across the length and in Bengaluru, he owns stores by 2020. Yumlok serves
breadth of the country via and operates two and the specialty cuisines from across
the franchisee model. In fact, remaining two are operated the country. For eg. Delhi
they are so over loaded with by franchisees appointed by chaats, Mumbai’s pav bhaji,
franchisee queries that the his company – HA Foods LLP. Bihar’s sattu paratha etc,
WhatsApp status message of Th e potential that ice-creams apart from other Indianised
Srinivas Kamath of Natural have can be seen from the fact Western cuisine.
Ice Creams reads – No that we saw the South Korean
Franchise Query Please. Lotte Confectionary took over Exploring the Untapped
To take the case of Kolkata’s Havmor for `1,020 crore in an Market of Meats
Pabrai’s ice-cream, that has all-cash deal. With Amazon Pantry,
been pampering the taste- MooCow is entering Amazon Now, BigBasket,
buds of ice-cream afi cionados India in partnership with Grofers etc., the genre of
across the country, young FranGlobal, the overseas online food has witnessed
entrepreneur, Harsha arm of franchise solutions an unprecedented growth. “Th ere is no denying that
Gupta, Master Franchisee company Franchise India We see a lot many young technology has changed the
for the brand for the city of Holdings Ltd. FranGlobal will minds entering the space way we live and TenderCuts
Bangalore shares: “It has be investing $200,000 towards with niche off erings like fresh is ‘tech driven’ online meat
been a very challenging yet marketing and advertising meat, bakery and deserts etc. delivery company and
rewarding experience to and they pan to open 100 South Mumbai’s Garten Fresh utilizes the latest technology
work with a niche brand like stores in key cities across serves chicken and mutton for its betterment. We have
Pabrai’s. Th e challenges of India in the next fi ve years. delivered to the customer’s launched - Refer a Friend!
embracing a new premium One of the key destinations doorstep, packed neatly in Where any customer can
brand defi nitely off ered lot for majority of the fast food trays and covered well with invite his friend through
of lessons and experiences to brands ad cafes is the city cling fi lm. A customer needs WhatsApp or Facebook and
cherish. Over the last three of Bengaluru. Th e city is to just WhatsApp their order instantly both get 100 rupees
years we have managed to and the same is fulfi lled the off .” 2018 shall see TenderCuts
create a fan following across next morning. expand their base in
Bengaluru purely based on Nishanth Chandran – Chennai along with entering
the quality of product and Chief Executive Offi cer, Hyderabad.
service. Our employees both TenderCuts shares, “Non-veg To conclude, it wouldn’t be
past and present have been consumption has increased an exaggeration to say that the
instrumental in providing as most people are moving dynamics of food retailing in
the best experience to our towards a healthy protein India have not just introduced
customers which in-turn has diet form carbs. Th e Chennai new brands to the country but
spread the reputation far and market alone has been the with the changing tides,
wide. Th e loyal customer estimated at potentially we have also witnessed the
base we have acquired over `2500 crore. We believe that local mom and pop stores
the last few years is primarily the trend of increased meat and restaurants pulling up
through word of mouth rather NON-VEG consumption will get stronger. their socks and being at par
than extravagant advertising CONSUMPTION HAS We will do everything we can with the change.
spends. INCREASED AS MOST to ensure that TenderCuts’ From off ering home
With this we have managed PEOPLE ARE MOVING success continues for the delivery option on orders
to expand to four stores in TOWARDS A HEALTHY coming decade as we placed on WhatsApp or
three years’ time.” On what PROTEIN DIET FORM are getting around 4,000 through a telephone call
led him to associate with the customers every month and or tying up with service
brand, Gupta says, “Pabrai’s CARBS. is growing at 100 percent rate providers like Scootsy,
manufactures some of the – Nishant Chandran, for every quarter.” Grofers, Swiggy etc. they have
most unique and tasty ice Chief Executive Off icer, TenderCuts Chandran further adds, been quick learners.

72 | IMAGES RETAIL | JANUARY 2018