Page 67 - Images Retail January 2018

DYNAMICS

manufacturing process and
also in packaging.”
Varchaswi further talks
about their reach across the
country stating, “Sri Sri Tattva
eff ectively and effi ciently
facilitates the trade through
its Omnichannel structure.
We have channelised our
products through general
retail stores, modern trade
outlets and are also available PACKAGED
online through our website COMMODITIES
www.srisritattva.com.” ARE GAINING
Very soon, we shall also
have exclusive outlets of the POPULARITY AND
brand. Revealing information TRUST, DESPITE
124 percent revenue increase shares, “In the past several on the same, he shares, “With OF THEIR VOLATILE
followed by Foodpanda, a years the food business has an increasing demand for PRICE POINT AND
food delivery company at evolved immensely in India. the brand’s products in the LESSER SHELF LIFE,
63 percent. Zomato’s India Consumers are more aware health and wellness space, Sri AND THIS SEGMENT
business posted revenue and are keen about natural Sri Tattva will now launch its
growth of 91 percent, though and healthy substitutes. off erings through exclusive HAS SHOWN A
this includes contribution Packaged commodities are outlets pan India. Th e SUBSTANTIAL
from advertising business also. gaining popularity and trust, franchisee stores will provide GROWTH IN THE
despite of their volatile price an exclusive experience FOOD INDUSTRY
The Spiritual Touch point and lesser shelf life, to the shopper looking
Where multinational giants and this segment has shown for high quality, eff ective – Arvind Varchaswi,
Managing Director, Sri Sri Tattva
have long since got Indians a substantial growth in the and authentic products in
used to their products, an food industry. Sri Sri Tattva Ayurveda and FMCG space.
unexpected player entered packaged commodities aim Our franchise model alone as Th e second format called
the market and began giving at presenting the innovative a vertical, will mark `400-500 Sri Sri Tattva Wellness Place
stiff competition to the FMCG products to the market crores in the coming year.” will be focused on health care
likes of HUL and ITC. Baba place that demands the With a roll-out of franchise and will house an Ayurveda
Ramdev’s Patanjali Ayurveda same. Th ese commodities are models pan India in early Doctor who will provide
has introduced a range of sourced from farms following January, the brand expects a detailed diagnosis and
products – from honey to best agricultural practices. to launch 1,000 stores across prescribe lifestyle as well
muesli! Th e brand is available Sri Sri Tattva also aims at diff erent formats. Th e Sri Sri as ayurveda medicines to
online as well through major transforming the mindset of Tattva Mart will carry its entire patients. Sri Sri Tattva Home
market place models and Indian customers towards range of FMCG off erings in and Health, the largest of
its not uncommon to see the packaged food products the food, personal care and the three formats will carry
them occupying prime space by having achieved, high home care categories. It will the entire range of daily use
with entire wall racks being standards of safety, health also carry the herbal OTC products as well as medicine
devoted to them in majority of and hygiene throughout the range of the brand. and also have an Ayurveda
the super/hypermarkets. Th e Doctor. It is notable for the
brand also plans to enter the brand to have launched more
diaper and sanitary napkin than 350+ products ranging
market soon. across personal care, health
Sri Sri Tattva as an FMCG care, home care and incense
and ayurveda brand by and fragrance categories and
Sri Sri Ravi Shankar is more surprising is the fact
catching momentum at par that the brand is available in
with Patanjali. Th ey have 33 countries across the globe.
gone ahead to introduce Varchaswi adds, “Our front
products that comes with runner products include
the goodness of ayurveda. Health drink Ojasvita, Cow’s
Arvind Varchaswi, Managing pure ghee, 100 percent
Director - Sri Sri Tattva Natural Honey, range of high

JANUARY 2018 | IMAGES RETAIL | 67