Page 65 - Images Retail January 2018

SPOTLIGHT

Th e lower ground fl oor towards this, and towards Implementing Intelligent
is the hypermarket, along ensuring that our brand value Tech
with electronics and many is preserved,” he adds. Apart from physical
homegrown brands. Th e Keeping customer convenience to consumers,
fi rst fl oor is dominated by convenience in mind, Express the mall also off ers personal
menswear and accessories, Avenue was the fi rst mall and digital technologies to give
and footwear, while the to introduce an emergency more power to mall visitors.
second fl oor is occupied by medical centre inside its “Express Avenue was
womenswear and accessories, premises, complete with the fi rst mall to introduce
kidswear, and sportswear. ambulance services. a Robotic Directory. Th e
Th e third fl oor is earmarked “We also are one of the fi rst Robot moves around the
for entertainment. It includes malls to bring in a dedicated mall and when a customer OUR MOTTO IS THAT
a cinema, a funzone, food pharmacy. Also, to enable stands in front of it, the THE CUSTOMER AND
options as well as best of ease of commuting within Robot welcomes them to the HIS CONVENIENCE
indulgence options like a spa. the mall by the elderly and mall and helps them with
“If a mall doesn’t have F&B the physically challenged, we the store directory using a COME FIRST AND
and hospitality, then why have battery-operated carts,” screen mounted on its body,” WE HAVE WORKED
should a consumer visit? he adds. explains Ganesh. “We are also TIRELESSLY TOWARDS
He can get the same things Aside from this, the mall on the verge of rolling out an THIS AND TOWARDS
that he buys in a mall in his also organises activities app which will not only help ENSURING THAT OUR
neighbourhood market as and promotional activities visitors locate stores and fi nd BRAND VALUE IS
well. Today, coming to a through the year – festive off ers, it will also help them PRESERVED.
mall does not mean only season or not – to keep the locate the area where they
shopping, but it also means consumers interest and the parked their car, as well as – Ganesh CV,
President – Leasing & Marketing,
spend quality time with Express Infrastructure Pvt Ltd
your loved ones and having
a delightful experience. Th e people would rather sit at
only way to get a family to home and shop, than drive
come to a mall again and – which has signifi cantly
again is to provide right changed consumer behaviour
quotient of retail therapy, in India, it has become a
entertainment, indulgence matter of survival for most
and no mall can provide a brands to go Omnichannel.
‘wholistic experience’ if F&B Malls are no diff erent.
and hospitality options are Today we are talking about
absent,” states Ganesh. and bringing in Omnichan-
“Our motto is that nelisation, tomorrow we
the customer and his might be talking of some new
convenience come fi rst, and technology that could change
we have worked tirelessly the face of retail and we will
have to adapt to it as well,”
says Ganesh.
footfalls rolling in. Th ese the nearest toilet, making it While 2017 was all about
include shopping festivals, one of the most consumer- the e-commerce boom in
fashion shows, international convenience oriented apps India, the mall management
and national sports activities, and malls,” he adds. strongly feels that 2018 will
promotional activities of be the year when brick-and-
in-house retail brands and The Omnichannel Route mortar emerges victorious, for
FMCG, Automobile, CSR- Change is the only constant after all, while Internet may
related events. in this evolving world and have penetrated the heart of
We take pride in creating a malls have no choice but to India, the hearts of Indians
buzz all the year around. In adapt to survive. Adhering to (and their trust) still lies with
fact, the events are so well- this maxim, Express Avenue the physical retailer. Hence,
attended that Express Avenue has willfully set on the path to the management is working
even received the award for Omnichannelisation. tirelessly towards giving the
the ‘Highest Footfall of the “With the advent of consumers the best of both
Year’ by Total Activation m-commerce – add to this worlds, a union of offl ine and
Venue Forum. traffi c woes and the fact that online.

JANUARY 2018 | IMAGES RETAIL | 65