Page 64 - Images Retail January 2018

SPOTLIGHT

quotient – including
dining options – that’s par
excellence.
Th e mall also follows a
superior zoning strategy
to ensure that stores are
organized in an ‘easy
discovery’ manner for
visitors. Th e ground fl oor,
being the face of the mall,
is occupied by some of the
best international brands
and the mall management is
now upgrading the same by
bringing in more bridge-to-
luxury brands.
“We just fi nished one
‘EXPRESS AVENUE LED TO round of churn and brought
in brands like Bobbi Brown,
H&M, Forever21, and Sephora
THE CREATION OF A NEW-AGE to name a few. We are now
RETAIL MARKET IN CHENNAI’ planning to bring in bridge
to luxury brands, of which
Omega is already present
and Mont Blanc is in the
– By Surabhi Khosla
xpress Avenue, success and laid to rest the verge of opening. We are also
When the entire the brainchild arguments of many skeptics. in discussion with a couple
country’s retail of its visionary It also proved her right – of more bridge-to-luxury
growth was Managing that Chennai was ready for brands, the names of which
Director, Kavita
concentrated in the E Singhania, transformation. Th e creation will be revealed when the time
is ripe,” Ganesh reveals.
and success of Express
North and West, has often been said as the Avenue has also paved the
Kavita Singhania potential to introduce a way for other malls, leading to
envisaged and whole new dimension of the creation of a retail market
worked towards stylish living to the people that is second to none,” says
building Express of Chennai. When the entire Ganesh CV, President –
country’s retail growth was
Leasing & Marketing, Express
Avenue in Chennai. concentrated in the North Infrastructure Pvt Ltd in an
Amidst serious and West, Kavita Singhania exclusive interview with
doubts about the envisaged and worked IMAGES Retail Bureau.
potential of such a towards building Express Th e mall has a perfect
huge mall in such a Avenue in Chennai. mix of the key elements
“Amidst serious doubts
conservative market, about the potential of that determine the success
of any shopping centre in
she launched the such a huge mall in such a the country today – a great
mall in 2010 and it conservative market, she location, a catchment area
turned out to be a along with her entire team second to none, a category
roaring success… launched the mall in 2010. and brand mix to be envious
It turned out to be a roaring of and an entertainment

64 | IMAGES RETAIL | JANUARY 2018