Page 59 - Images Retail January 2018

MARKET SCAN

staff to ensure they make the right purchase and go home
happy. We focus on giving consumers strong in-store
promotions that help our products gain greater visibility.
Do you have an Omnichannel strategy?
We focus on a combination of traditional retail stores and
online shopping through our online partners Flipkart and
and not just the immediate competition. We provide the best Amazon. Th is strategy has been working well for us, giving us a
quality of clothes at aff ordable prices to our consumers. steady growth, coupled with our use of social media marketing
as a key driver for engaging customers and promoting online
What is your current brand reach? sales. Th e greatest success still comes from the traditional
Th e brand operates across leading stores in India, Singapore retail stores where customers are free to indulge in in-store
and the UAE, with over 1,200 MBOs and four EBOs. We are experiences.
also present in large format stores such as Reliance and Brand
Factory. Since we have been actively present in the market, we What are your expansion plans? What is your retail
have focused on creating a strong presence across Tier I, II & III strategy?
cities. We are working on increasing our distribution network through
a mix of EBOs and MBOs. We have also improved our market
What in-store experiences are you off ering portfolio to cater to our consumers.
consumers? Apart from this, we are beginning to enter into the Eastern
Th e brand evokes interest among its customers with an India retail space, where we have focused our resources in
engrossing setup. We make sure that our customers are understanding the challenges as well as opportunities for
comfortable and are well assisted by dedicated and trained creating a sustainable business in the region.

JANUARY 2018 | IMAGES RETAIL | 59