Page 58 - Images Retail January 2018

MARKET SCAN

COOL COLORS

TO FOCUS ON

OPENING NEW Tell us about your brand history

EBOS & MBOS Bafna Clothing Company, the parent company of Cool Colors, has
been in the business of garment making for over 35 years now. It is
considered to be one India’s fastest growing garment makers and
IN 2018 is now an ISO 9001 company, established as a well-respected and
renowned brand.
Based in Bengaluru,Bafna has a steady presence across India,
Cool Colors aims to break free from being Singapore and UAE along with a wide range of online services as well.
typecast as ‘just another brand’ and is What is the USP of your brand?
on its way to becoming an alternative to We are a shirts brand for men and we decide the percentage of
mainstream brands in the country… our products based on our consumer preferences. Currently our
manufacturing breakup is 40 percent check-design shirts, 30 percent
ith a focus on brand image block colours and 30 percent printed shirts.
and consumer experience, Cool Colors, which has dedicatedly worked on building its brand
Bengaluru-based brand Cool image, has broken free of the ‘just another brand’ impression. We are
Colors is making waves in the consciously working to become an alternative to mainstream brands
South Indian apparel retail
W sector. Cool Colors, which
off ers a unique shopping experience to patrons
has a strong network of exclusive retail showrooms
across the four major South Indian states of
Karnataka, Tamil Nadu, Andhra Pradesh, and
Kerala.
Th e brand is now major in-roads into the Eastern
region of India. Praveen Mutha, Managing
Director, Bafna Clothing Company – who has
over 20 years of experience in the garment industry
– heads the company. In an exclusive interview
with IMAGES Retail, he talks about the growth,
expansion and future strategies of Cool Colors.
Excerpts from the chat…

58 | IMAGES RETAIL | JANUARY 2018