Page 55 - Images Retail January 2018

BRAND PROFILE

Sonam Kapoor as its brand
ambassador. Th e brand
believes that this association
will leverage the versatility
and legacy of both the
brand and the actor, as she
represents the brand promise
‘Fashion’ .
Talking about the
appointment, Kumar said,
“We are proud to welcome
Sonam Kapoor to the Neeru’s
family. Th e style diva’s
fashion style complements
the brand’s legacy and her
vibrant persona, elegance and
popularity makes her a great
to ethnic wear retailers. Today, The Flagship Concept men’s ethnic and kids’ wear. fi t for our brand.”
the situation has completely Store Women’s wear includes
reversed with shopping centres Neeru’s Emporio, Th e Ethnic lehengas, ghagras, silks, Expansion Plans
realising the value ethnic Palace of India, which sarees, half sarees, blouses, Today, apart from its own
wear brings to them and are recently opened in Santacruz, tunics, and mix and match outlets, Neeru’s is looking
dedicating separate fl oors to Mumbai is a visual treat in both ready-to-wear, and towards expansion through
this mode of fashion. Th is is spread over a sprawling unstitched formats. Men’s both the franchise as well
also a big reason why we as a 40,000 sq. ft. area. Th e store wear includes kurta pyjamas, as the dealership route.
brand are planning to spread is dedicated to men, women, Indo western wear, sherwanis, According to Avnish, the
to our wings.” and kids ethnic wear fashion suits, shirts and trousers. franchise terms of Neeru’s
– a one-stop destination for Neeru’s is also going strong require a space of about
Market Presence wedding shopping. on a sub-brand expansion, 1,500 to 4,500 sq. ft. Th e
Today, with 40 EBOs and Th e design aesthetics with the most prominent being requirement for its sub-
22 MBOs stores (including of the store is at par with Neeru’s Mix & Match – an brands is between 500 and
the one in Dubai) and international luxury stores exclusive collection of tunics, 1,000 sq. ft.
approximately 4.5 lakh sq. with Italian marble inlays, kurtis and bottoms. Th is is
ft. of retail space, Neeru’s is a waterfall inside the store, led by the Signature Neeru The Future
redefi ning designer ethnic a one of its kind 3D history Kumar collection. Th en there With an aim to spread the
wear in India, making it wall, a 15 foot LED screen wall is Neeru’sMenz which is an brand’s reach across the
available to patrons who are display and a live handloom exclusive collection for men. country, Harish and Avnish,
connoisseurs of fi ne design machine where customers can Th e other collections envisage opening EBOs of the
but shy away from buying due watch weavers creating sarees include Little Neeru’s which is brand in the metro cities and
to expensive designer tags. right in front of their eyes. dedicated to children up to 14 are also looking forward to a
Kumar said, “Th e brand’s Th e brand has another years of age and Yuva which presence in Tier II & III cities.
USP is selling the latest and Neeru’s Emporio in Banjara includes fashion jewellery, New EBOs are being
the best of Indian ethnic wear Hills, Hyderabad. clutches, bags and footwear. planned in Hyderabad,
at a reasonable price tag”. Apart from this Kumar Th e brand also forayed into Bengaluru, Chennai, Tirupati,
Th e locations of Neeru’s revealed that they have two the world of pret with the Hubli, Raipur, Nagpur, Pune
exclusive stores include other formats. “Our small launch of their signature and many more along with
Hyderabad, Delhi, Chennai, format stores known as ‘Be collection, Neeru Kumar all major Tier II and III cities
Bengaluru, Vijaywada, Desi’ by Neeru’s, a fast-fashion Collection. in India. Neeru’s also plans
Tirupati, Nellore, Vizag, brand, has a store size ranging “Our target audience ranges to expand internationally by
Guntur, Mumbai, Lucknow, from 500 to 800 sq. ft. Th e from infant to 60-year old adding stores in the Middle
Nizamabad and Dubai. other format is the proper men and women as we have East as well as the United
Neeru’s is also associated Neeru’s store which spans an extensive product range to States of America. Currently,
with large format retailers 15,000 sq.ft.” cater to all their ethnic needs,” Neeru’s has a presence in 2
like Central and Lifestyle. explained Kumar. countries, 11 states and 20
According to Kumar:“By Product Line cities.”We are eyeing to hit a
March 2018, we are planning Th e product line includes Marketing & Promotions revenue target of `220 to 230
to take our total store count lehengas, sarees, silks, suits, Neeru’s has signed Bollywood crore this fi scal,” concluded
to 50.” mix-and-match, accessories, star and fashionista Kumar.

JANUARY 2018 | IMAGES RETAIL | 55