Page 32 - Moonshine Pitch Book 8.16.17

MICRO GROWTH WITHIN OUTLET

®

Once we’ve secured a new retailer and put Moonshine Sweet Tea on

their shelves, our next step is to implement strategic micro growth

within an outlet. For example: If Moonshine Sweet Tea is sold on the

dry shelf within a store or chain, the next step would be to gain cooler Click Icon Below

space and or secondary placements in that store. The more to Play Sound

placements or convenience of product allows for more consumer

engagement and exposure to the brand, leading to more sales. This is

where a sales force becomes critical to growing within a dense

geographical area as they work with distributors and retailers directly at

the store level. Building relationships with management creates share

of mind awareness. All the while, we are working with the headquarters

of each chain to incorporate a national secondary placement promotion

or cooler program, reaffirming even more opportunities for the brand.
Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.

Narrative by Remmy Castillo, CEO