Page 49 - Moonshine Pitch Book 8.16.17

MARKETING TEAM

®

Cristin Coughlin, Creative Director
v Responsible for all packaging, POS and branding, online, web & social media design
v Sole designer with turn-key capabilities from concept to completion
v Participates in all media planning, negotiating and buying

• U.S. Money Reserve
o Over 10 years of experience within creative departments, with previous experience including Senior Graphic
Designer for U.S. Money Reserve

• BFA from Texas State University

Megan Whitley, Director of Social Media
v Develops robust social media strategies (paid & organic)
v Oversees tactical execution of messaging and response strategies
v Manages buyer persona development and data management/acquisition
v Leads digital direction including influencer outreach, brand positioning, and public relations outreach

• Prior Digital Experience
o More than a decade of digital public relations experience managing Fortune 100 accounts: Brands include Dell & Nike

• BA from the University of Denver

Barry Graf, Creative Director/Broadcast Producer
v Idea-driven, key team member and part of founding Moonshine creative team
v Develops copy, concepts and stills/video art direction for branding voice and multi-medium campaigns
• Creative Director/Broadcast Producer, US Money Reserve
o Authored newspaper, magazine, direct mail, and broadcast for one of the largest gold companies ($100m+)
• MA from Texas State University (emphasis on International Advertising)

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Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.