Page 54 - Moonshine Pitch Book 8.16.17
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KEY ADVISORS
®
Robert Case, Advisory Board Member
• Former Chief Marketing Officer over 30 years of experience in various roles at Nestle USA
• Lead Nestle e-business team developing entirely new route to markets and business models
• New business development and product vision leader, delivering sales, profit and competitive positioning results
• Managed a team of 1200 employees, 4 factories, 1 captive and 1 shared sales organization, and integrated all key
commercial and functional activities
Moonshine Press Release from 7/25/17:
Former Nestlé USA Executive Joins Moonshine Sweet Tea
Robert Case will advise fast-growing, Austin-based beverage company
AUSTIN, TX—July 25, 2017—Mr. Robert Case, former Chief Marketing Officer of Nestlé USA and long-time beverage executive and investment adviser, has
joined Moonshine Sweet Tea as a member of its advisory board. Mr. Case has over 30 years of experience in various roles at Nestlé USA and is an experienced
leader in new business development and product vision that delivers sales, profit and competitive positioning results. After an extensive career with Nestlé USA,
leading multibillion-dollar business growth and turnaround, Mr. Case brings unparalleled knowledge and experience to the rapidly growing Moonshine Sweet Tea.
“The addition of Robert to our board will bring exceptional leadership and strategic direction to Moonshine Sweet Tea. His firsthand experience in the beverage
industry—especially transforming the Nestlé USA Beverage Division from $800M to $2B in sales—brings invaluable knowledge that will help us reach even more
discerning customers in one of the fastest-growing beverage categories,” said Remmy Castillo, CEO of Moonshine Sweet Tea. As a highly accomplished Chief
Marketing Officer and Global Fortune 100 Division President, Mr. Case will provide guidance and advice to further expand Moonshine Sweet Tea’s growing
presence nationwide in the premium RTD tea market. “After my time at Nestlé, I wanted to find an exciting opportunity with a company on the verge of a major
breakout,” said Mr. Case. “In a short amount of time, Moonshine Sweet Tea has impressively built a strong foundation that differentiates itself from its competitors
with its bold flavors, Texas-sized appeal and commitment to the finest sweet tea in the nation—and soon to be the world. I’m excited to join the team and help
bring Moonshine Sweet Tea to the biggest audience possible.” In addition to his beverage industry experience, Mr. Case has held a number of board member
positions in the food, nutrition and healthcare industries.
Confidential & Proprietary Information of
Moonshine Sweet Tea, LLC, not to be
distributed or copied without written permission.